The meteoric rise of subscription service companies has been well documented and publicized. In the past decade, consumer and enterprise customers alike have gravitated to these fixed-price services due to the convenience and cost certainty.
Read moreEnterprise Usage-based Business Models Beyond Billing
While organizations understand they must add usage-based business models to meet customer demand and stay competitive, many are not prepared to successfully implement them. Introducing usage-based pricing and billing requires an entirely different approach than flat subscription fees.
Read moreUsage-based Monetization: The Questions you Never Thought to Ask
As enterprises across industries moved from one-time purchases to subscriptions, they soon realized they underestimated the difficulty.
Now, many companies seek to take the next step in their evolution by moving to usage or consumption-based business models and may once again be underestimating the complexity.
Read moreMaximize Growth with Usage-Based Business Models
In the shift from “ownership” to “access”, subscriptions are just the beginning of the journey. Customers also want the option to pay for only what they use.
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