The meteoric rise of subscription service companies has been well documented and publicized. In the past decade, consumer and enterprise customers alike have gravitated to these fixed-price services due to the convenience and cost certainty.

While organizations understand they must add usage-based business models to meet customer demand and stay competitive, many are not prepared to successfully implement them. Introducing usage-based pricing and billing requires an entirely different approach than flat subscription fees. 

As enterprises across industries moved from one-time purchases to subscriptions, they soon realized they underestimated the difficulty.  

Now, many companies seek to take the next step in their evolution by moving to usage or consumption-based business models and may once again be underestimating the complexity.

In the shift from “ownership” to “access”, subscriptions are just the beginning of the journey. Customers also want the option to pay for only what they use.