The dominant theme of Mobile World Congress 2024 was AI, with much discussion about which applications and use cases would generate the most value for CSPs. In this TM Forum interview, Aria Systems’ Brendan O’Brien and Jared Olkkola explain why customer care is the low hanging fruit of telecoms AI, and why billing data is of critical value in customer service and AI.
Watch this video to learn how CSPs can use AI to enhance the customer experience, upsell additional services and dramatically reduce the cost to serve: