Privacy Policy

Effective Date: 11 September 2025

Residents of California: Please see the CCPA/CPRA Privacy Policy below

Residents of Virginia: Please see the Virginia Privacy Notice below

Residents of Colorado, Connecticut and Utah: Please see the Additional Disclosures for Residents of Colorado, Connecticut and Utah section below

This Privacy Policy applies to sites owned and operated by Aria Systems (“Aria,” “We,” “Us,” or “Our”). Your privacy is important to us. To better protect your privacy, we provide this Privacy Policy explaining our online information practices and the choices you can make about how your information is collected, used, disclosed, transferred, and secured. It also describes your choices regarding our use of your personal information and how you can access and update this information. To make this Privacy Policy easy to find, we have provided a link to it on the footer of every page and at every point where personal information may be requested. This policy describes our privacy practices concerning the use of Aria’s websites and the related applications, services, and programs offered by Aria, as well as individuals’ choices regarding the use, access, and correction of personal information.

EU-U.S. Data Privacy Framework with UK Extension, and Swiss-U.S. Data Privacy Framework

Aria participates in and has certified its compliance with the EU-U.S. and Swiss-U.S. Data Privacy Frameworks with the UK Extension to the EU-U.S. Data Privacy Framework. Aria is committed to subjecting all personal data received from European Union (EU) member countries, the United Kingdom (UK), and Switzerland in reliance on the Data Privacy Framework, to the Framework’s applicable Principles. To learn more about the Data Privacy Framework, visit the U.S. Department of Commerce’s Data Privacy Framework website and the Data Privacy Framework List.

Aria is responsible for processing personal data it receives under the Data Privacy Framework and subsequently transfers to a third party acting as an agent on its behalf. Aria complies with the Data Privacy Framework Principles for all onward transfers of personal data from the EU, UK, and Switzerland, including the onward transfer liability provisions.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request. Under certain conditions, more fully described on the Data Privacy Framework website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

For personal data received or transferred under the Data Privacy Frameworks, Aria is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Aria may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

The information we collect

This Privacy Policy applies to all information collected or submitted on the Aria website and its platform. On some pages, you may make requests and register to receive materials. The types of personal information collected on these pages are:

Name
Address
Email address
Phone number
Company name
Title
Payment information (billing name, address, and credit card or financial account information – platform only)

We also collect usage data, which is automatically generated when you visit the Aria Systems website. Usage data may include such information as:

Your device’s IP address
Browser type and version
The webpages you visit
The time and date of your visit
The time spent on any pages
Unique identifiers
Diagnostic data

If you access this website via a mobile device, we may also collect information on the type of mobile device you use and the unique ID of your mobile device.

The way we use information

We may use the information collected for the following purposes:

To provide and maintain our service: including monitoring the use of our website.
To manage your account: to manage your registration as a user of the website.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services you have purchased or of any other contract with us through the service.
To contact you: by email, telephone call, or other equivalent forms of electronic communication.
To manage your requests: we may use return email addresses to answer the emails we receive. Such addresses are not used for any other purpose and are not shared with outside parties.
To provide you with additional information about Aria’s services, partners, promotions, and events.
To deliver targeted advertising to you: we may use your information to develop and display content and advertising (and work with third-party vendors who do so) tailored to your interests and location and to measure its effectiveness.
For business transfers: we may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by us about our website users is among the assets transferred.
For other purposes: we may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our service, products, services, marketing and your experience.

Finally, unless described in this Privacy Policy, we never share, sell, rent, or trade the personal information provided to us to third parties for their promotional purposes.

Retention of your personal data

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen security or improve the functionality of our website, or we are legally obligated to retain this data for longer time periods.

Information sharing

We will only share your personal information with third parties in the ways described in this Privacy Policy.

We may provide your personal information to companies that provide services to help us with our business activities and fulfill your requests, such as payment processors to process payments on behalf of our clients. These companies are authorized to use your personal information only as necessary to provide these services to us.

Some of our pages utilize framing techniques to serve content to/from our partners while preserving the look and feel of our website. Please be aware that you provide your personal information to these third parties and not to ariasystems.com.

We may also disclose your personal information:

In certain situations, Aria may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
As required by law, such as to comply with a subpoena or similar legal process.
When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request.
If Aria is involved in a merger, acquisition or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or use of your personal information, as well as any choices you may have regarding your personal information.
To any other third party with your prior consent to do so.

Our commitment to data security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have established appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. When you enter sensitive information (such as a credit card number) on our order forms or when you log in to our platform (using your login credentials), we encrypt the transmission of that information using secure socket layer technology (SSL).

We follow generally accepted standards to protect the personal information submitted to us during transmission and after receiving it. However, no method of transmission over the Internet or electronic storage method is 100% secure. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our website, you can contact us at [email protected].

How you can access or correct your information

Upon request, Aria Systems will provide you with information about whether we hold or process any of your personal information on behalf of a third party. To request this information, please contact us at [email protected].

You can update, delete, or correct factual errors in your personal information by sending us a request using the contact information below. If you no longer desire our service, contact us directly through the contact information listed below. We will respond to your request in a reasonable timeframe.

To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections.

We will retain your information for as long as your account is active or as needed to provide services. We will keep and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Opt-out preferences

If you have provided your contact information to Aria and receive marketing or non-transactional communications from Aria, you may choose to stop receiving such communications by following the “unsubscribe” link included in these communications, or by contacting us at [email protected].

If you are a client, we may send you service-related email announcements on rare occasions when it is necessary to do so. For instance, we might email you if our service is temporarily suspended for maintenance. You do not have an option to opt out of these emails, which are not promotional.

Website technologies

Testimonials

We display personal testimonials of satisfied customers and other endorsements on our website. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, contact us at [email protected].

Social media widgets

Our website includes social media features such as LinkedIn and X buttons, widgets, and Share buttons. These features may collect your IP address and information about which pages you visit. They may set a cookie to enable the feature to function properly. Social media features and widgets may be hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing them.

Cookies and other tracking technologies

Our website uses cookies. A cookie is a small file of letters and numbers placed on your computer or mobile device to identify your browser and device uniquely, distinguish you from other users, and remember information about you, such as your language preferences. You will be asked to set your cookie preferences when first accessing our website. You can change your cookie preferences anytime by clicking on the cookie widget at the bottom left of the screen.

You can also control the use of cookies at the individual browser level. Listed below are links to support documents on managing and deleting cookies from the major web browsers:

If you reject cookies, you may still use our website, but your ability to access certain features or areas of our site may be limited.

Analytics Cookies

Aria and our analytics partners, affiliates, and service providers use tracking technologies such as cookies, beacons, tags, and scripts. These technologies are used in analyzing trends, administering the website, tracking users’ movements around the website, and gathering demographic information about our user base. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis. We use the following third parties to monitor and analyze the use of our website:

Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports on website traffic. For more information on Google’s privacy practices, please visit the Google Privacy & Terms web page.
Pardot: Pardot is a Salesforce product that is used for analyzing website traffic, email marketing, and other purposes. For more information on Salesforce’s privacy practices, view the Salesforce Privacy Policy.
ZoomInfo: ZoomInfo is a go-to-market intelligence platform that, among other purposes, provides data on accounts that have visited the Aria Systems website. View the ZoomInfo Privacy Policy.

To opt-out of having your activity on this website made available to these providers:

For users in the U.S.: click on the cookie widget on the bottom left of the screen, then click on the “Do Not Sell or Share My Personal Information” link.
For users outside of the U.S.: click on the cookie widget on the bottom left of the screen, then toggle the “Analytics” cookie category into the “off” position.

Behavioral targeting and advertising cookies

We partner with third parties to manage our advertising on other sites. Our third-party partners may use technologies such as cookies to gather information about your activities on this site and other sites to provide you with advertising based on your browsing activities and interests. We use the following third-party providers to manage advertising on other sites:

Google: Google uses cookies to enable it and its partners to serve ads to our users based on their visit to our website and other websites across the Internet. For more information on Google’s privacy practices, please visit the Google Privacy & Terms web page.
Bing: Bing Ads is an advertising service provided by Microsoft Inc. View the Microsoft Privacy Statement.
ZoomInfo: ZoomInfo offers a display advertising platform. View the ZoomInfo Privacy Policy.
LinkedIn: LinkedIn provides an advertising network. View the LinkedIn Privacy Policy.

To opt-out of having your activity on the Aria Systems website made available to these providers:

For users in the U.S.: click on the cookie widget on the bottom left of the screen, then click on the “Do Not Sell or Share My Personal Information” link.
For users outside of the U.S.: click on the cookie widget on the bottom left of the screen, then toggle the “Performance” and “Advertising” cookie category into the “off” position.

Alternatively, you may opt out by clicking here: http://optout.networkadvertising.org, or if located in the European Union, here: http://www.youronlinechoices.eu/. Please note that this does not opt you out of being served ads. You will continue to receive generic ads.

Log files

As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, or clickstream data. We do not link this automatically collected data to other information we collect about you.

Local storage objects (HTML 5)

We use Local Storage, such as HTML5, to store content information and preferences. Third parties with whom we partner to provide certain features on our website or display advertising based on your web browsing activity also use HTML5 to collect and store information. Various browsers may offer management tools for removing HTML5.

Links to third-party sites

Our website includes links to other sites whose privacy practices may differ from those of Aria Systems. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to read the privacy policy of any sites you visit carefully.

Information related to data collected through the Aria service

Information related to data collected for our clients

Aria collects information under the direction of its clients and has no direct relationship with the individuals whose personal data it processes. If you are a customer of one of our clients and would no longer like to be contacted by the client using our service, please contact the client that you interact with directly. We may transfer personal information to companies that help us provide our service. The service agreements with our clients cover transfers to subsequent third parties.

Access and retention of data controlled by our clients

Aria acknowledges that you have the right to access your personal data. Aria has no direct relationship with the individuals whose personal data it processes. An individual who seeks access or who seeks to correct, amend, or delete inaccurate data should direct their query to the Aria client (the data controller). If requested to remove data, we will respond within a reasonable timeframe.

We will retain the personal data we process on behalf of our clients for as long as needed to provide services to our clients. Aria will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

CCPA/CPRA Privacy Policy

This privacy notice for California residents supplements the information contained in this Privacy Policy and applies solely to visitors, users, and others who reside in the State of California.

Categories of personal information collected

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device. The following is a list of categories of personal information which we may collect or that may have been collected from California residents within the last 12 months.

Please note that the categories and examples provided in the list below are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact collected by us, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been collected. For example, certain categories of personal information would only be collected if you provided such personal information directly to us.

Category	Examples	Collected
A: Identifiers	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, passport number, or other similar identifiers.	Yes
B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.	Yes
C: Protected classification characteristics under California or federal law	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	No
D: Commercial information	Records and history of products or services purchased or considered.	No
E: Biometric information	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.	No
F: Internet or other similar network activity	Interaction with our website or advertisements.	Yes
G: Geolocation data	Approximate physical location.	Yes
H: Sensory data	Audio, electronic, visual, thermal, olfactory, or similar information.	No
I: Professional or employment-related information	Current or past job history or performance evaluations.	No
J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.	No
K: Inferences drawn from other personal information	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	No
L: Sensitive personal information	Account login and password information, geolocation data.	Yes

Under CCPA/CPRA, personal information does not include:

Publicly available information from government records
Deidentified or aggregated consumer information
Information excluded from the CCPA/CPRA’s scope, such as:
- Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data
- Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994

Sources of personal information

We obtain the categories of personal information listed above from the following categories of sources:

Directly from you: For example, from the forms you complete on our website, or preferences you express or provide through our website.
Indirectly from you: For example, from observing your activity on our website.
Automatically from you: For example, through cookies we or our service providers set on your device as you navigate through our website.
From service providers: For example, third-party vendors to monitor and analyze the use of our website, or to provide advertising on other websites.

Use of personal information

We may use or disclose personal information we collect for “business purposes” or “commercial purposes” (as defined under the CCPA/CPRA), which may include the following examples:

To operate our website.
To provide you with support and respond to your inquiries, including to investigate and address your concerns and monitor and improve our website.
To fulfill or meet the reason you provided the information. For example, if you share your contact information to ask a question about our service, we will use that personal information to respond to your inquiry.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
As described to you when collecting your personal information or as otherwise set forth in the CCPA/CPRA.
For internal administrative and auditing purposes.
To detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity, including, when necessary, to prosecute those responsible for such activities.
Other one-time uses.

Please note that the examples provided above are illustrative and not intended to be exhaustive. For more details on how we use this information, please refer to the The way we use information section.

Disclosure of personal information

We may use or disclose and may have used or disclosed in the last 12 months the following categories of personal information for business or commercial purposes:

Category A: Identifiers
Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
Category F: Internet or other similar network activity
Category G: Geolocation data
Category L: Sensitive personal information

When we disclose personal information for a business purpose or a commercial purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

Sharing of personal information

We may share, and may have shared in the last 12 months, your personal information identified in the above categories with the following categories of third parties:

Service providers
Our affiliates
Our business partners
Third party vendors to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you

Sale of personal information

We do not sell personal information as the term “sell” is commonly understood. We do allow service providers to use your personal information for the business purposes described in our Privacy Policy, for activities such as advertising, marketing, and analytics, and these may be deemed a sale under CCPA/CPRA.

We may sell and may have sold in the last 12 months the following categories of personal information:

Category A: Identifiers
Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
Category F: Internet or other similar network activity
Category G: Geolocation data

Sale of personal information of minors under 16 years of age

We do not knowingly collect personal information from minors under the age of 16 through our service, although certain third-party websites that we link to may do so. These third-party websites have their own terms of use and privacy policies and we encourage parents and legal guardians to monitor their children’s Internet usage and instruct their children to never provide information on other websites without their permission.

Your rights under the CCPA/CPRA

The CCPA/CPRA provides California residents with specific rights regarding their personal information. If you are a resident of California, you have the following rights:

The right to notice. You have the right to be notified which categories of personal data are being collected and the purposes for which the personal data is being used.
The right to know/access. You have the right to request that we disclose information to you about our collection, use, sale, disclosure for business purposes and sharing of personal information. Once we receive and confirm your request, we will disclose to you:
- The categories of personal information we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business or commercial purposes for collecting or sharing that personal information.
- The categories of third parties with whom we share that personal information.
- The specific pieces of personal information we collected about you.
- If we shared your personal information, we will disclose to you the categories of personal information shared or disclosed.
The right to say no to the sale or sharing of personal data (opt-out). You have the right to direct us to not sell your personal information. To submit an opt-out request, please see the Do not sell my personal information section below.
The right to correct personal data. You have the right to correct or rectify any inaccurate personal information about you that we collected. Once we receive and confirm your request, we will use commercially reasonable efforts to correct (and direct our service providers to correct) your personal information, unless an exception applies.
The right to limit use and disclosure of sensitive personal data. You have the right to request to limit the use or disclosure of certain sensitive personal information we collected about you, unless an exception applies. To submit a request, please see the Limit the use or disclosure of my sensitive personal information section below.
The right to delete personal data. You have the right to request the deletion of your personal data under certain circumstances, subject to certain exceptions. Once we receive and confirm your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service providers to:
- Complete the transaction for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
The right not to be discriminated against. You have the right not to be discriminated against for exercising any of your consumer rights, including by:
- Denying goods or services to you
- Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties
- Providing a different level or quality of goods or services to you
- Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising your CCPA/CPRA data protection rights

Please see the Do not sell my personal information section and Limit the use or disclosure of my sensitive personal information section for more information on how to opt out and limit the use of sensitive information collected.

Additionally, in order to exercise any of your rights under the CCPA/CPRA, and if you are a California resident, you can contact us:

By email: [email protected]
By phone: +1 415-852-7250

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable request related to your personal information. Your request to us must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it

We cannot respond to your request or provide you with the required information if we cannot:

Verify your identity or authority to make the request
Confirm that the personal information relates to you

We will disclose and deliver the required information free of charge within 45 days of receiving your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonably necessary and with prior notice.

Any disclosures we provide will only cover the 12-month period preceding the receipt of the verifiable request.

For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

Do not sell my personal information

As defined in the CCPA/CPRA, “sell” and “sale” mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for valuable consideration. We do not sell personal information as the term “sell” is commonly understood. We do allow service providers to use your personal information for the business purposes described in our Privacy Policy, for activities such as advertising, marketing, and analytics, and these may be deemed a sale under CCPA/CPRA.

You have the right to opt-out of the sale of your personal information. To opt out, click on the cookie preferences widget on the bottom left of the screen to review your privacy preferences and opt out of the selling or sharing of your personal data. You will need to opt out from each browser that you use to access the website.

The opt out will place a cookie on your computer that is unique to the browser you use to opt out. If you change browsers or delete the cookies saved by your browser, you will need to opt out again.

Note that when you opt out using the cookie preferences button, this opt-out only covers personal information that is generated on our website, such as your IP address, your browsing history or your browser information. This opt-out does not cover personal information that we receive in a different way, such as your name and email address when you send us an email. To opt out of the sharing of other personal data, such as name and email address, please email [email protected].

Limit the use or disclosure of my sensitive personal information

If you are a California resident, you have the right to limit the use and disclosure of your sensitive personal information to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests such services or goods. To exercise this right, please contact us:

By email: [email protected]
By phone: +1 415-852-7250

VCDPA Privacy Notice (Virginia Privacy Rights)

This privacy notice for Virginia residents supplements the information contained in our Privacy Policy and applies solely to visitors, users, and others who reside in the State of Virginia.

Categories of personal data collected

We process the categories of personal data as described in the The information we collect section of our Privacy Policy and as shown in the list below:

Identifiers: for example, contact details including your name, telephone number and email address.
Professional or employment-related data: for example, your company name, job title, and company address.
Internet or other network activity information: for example, your device’s IP address, device type, browser type, broad geographic location (e.g. country or city-level location), referring website, what pages your device visited, and the time that your device visited our website.
Inference data: for example, intent data (or user behavior data) and custom profiles.
Other data: any other information you choose to provide to us when completing Contact Us or Demo Request forms from our website.

Purposes for processing personal data

We use personal data for the purposes set out in the The way we use information section of our Privacy Policy and as described below:

To operate our website and provide you with our service.
To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our website.
To fulfill or meet the reason you provided the information. For example, if you share your contact information to ask a question about our service, we will use that personal information to respond to your inquiry.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
As described to you when collecting your personal information or as otherwise set forth in the VCDPA.
For internal administrative and auditing purposes.
To detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity, including, when necessary, to prosecute those responsible for such activities.
Other one-time uses.

Categories of entities to whom we disclose personal data

We disclose personal data for the purposes set out in the Information sharing section of our Privacy Policy. We may have disclosed your personal information to the following categories of third parties for the business and commercial purposes described above:

Service providers
Our affiliates
Our business partners
Third party vendors to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you

Your rights under the VCDPA

As a Virginia resident, you have the following rights, subject to some exceptions, regarding your personal data:

Right to confirm if a controller (i.e. business) is processing your personal data and to access your personal data. You may have the right to confirm whether we process your personal data and to access your personal data.
Right to correct inaccurate personal data. You may have the right to request that we correct inaccurate personal data about you, taking into account the nature of the personal data and the purposes of the processing of your personal data.
Right to delete. You may have the right to request that we delete personal data that we have collected about you.
Right to obtain a copy of personal data in a portable format. You may have the right to obtain a copy of your personal data that you previously provided to us.
Right to opt-out of the processing of personal data for purposes of targeted advertising, sale, or profiling with legal or other significant effects. You may have the right to opt-out of the processing of your personal data for purposes of targeted advertising.
Right to appeal. Virginia consumers have the right to appeal a controller’s (i.e. business’) denial to act within the time outlined in the VCDPA.
Right to non-discrimination. You have the right to not be discriminated against by us for choosing to exercise your rights under the VCDPA.

Exercising your Virginia Privacy Rights

Please see the Opt-out of targeted ads, sale and profiling section below for more information on how to opt out of the sharing of your personal information for cross-context behavioral advertising purposes.

Additionally, in order to exercise any of your rights under the VCDPA if you are a Virginia resident, you can contact us:

By email: [email protected]
By phone: +1 415-852-7250

We only comply with requests when we can authenticate that you are a Virginia resident exercising your rights regarding your personal data. We may need additional information from you to match the information we already have about you in order to authenticate your request.

We aim to authenticate and respond to your requests within 45 days of receipt but may require a total of 90 days to respond to your requests. If we require additional time beyond the initial 45 days and that time is reasonably necessary, we will let you know within the first 45 days.

If we determine that we cannot or will not take the action that you requested, we will let you know. We will inform you of our reasons for not taking action and any rights you may have to appeal the decision.

The VCDPA does not apply in full to all personal data we collect from Virginia residents. Therefore, even if you are a Virginia resident and submit an authenticated request, we may not be required to comply with your request.

Information provided in response to a consumer request shall be provided free of charge, up to twice annually per consumer. If requests are manifestly unfounded, excessive, or repetitive, we may charge a reasonable fee to cover the administrative costs of complying with the request or decline to act on the request.

Opt-out of targeted ads, sale and profiling

Please note that as we understand the terms “sell” and “profile” as the terms are used in the VCDPA, we do not sell personal information or use it for “profiling”. We do allow service providers to use your personal information for the business purposes described in our Privacy Policy, for activities such as advertising, marketing, and analytics, and these may be deemed a sale under VCPDA.

The opt out will place a cookie on your computer that is unique to the browser you use to opt out. If you change browsers or delete the cookies saved by your browser, you will need to opt out again.

Additional disclosures for residents of Colorado, Connecticut and Utah

Colorado, Connecticut and Utah have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures.

Colorado, Connecticut and Utah consumer rights

Residents, visitors and users in Colorado, Connecticut and Utah have the right to:

Confirm whether we process your personal data and access such data
Correct inaccuracies in your personal data
Delete personal data
Data portability
Opt-out of the sale of personal data, targeted advertising, and certain profiling
Appeal our decision if we decline to act on your request
Non-discrimination for exercising these rights

We generally respond within 45 days of receipt and may extend once by an additional 45 days when reasonably necessary with notice.

Exercising your rights

You may exercise your rights using the methods listed in the How to contact us section below. If we deny your request, you may appeal by replying to our denial communication or contacting us via the methods listed.

Changes to this policy

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you or our client by email (sent to the email address specified in your account) or by means of a notice on this website before the change becomes effective. We encourage you to periodically review this page for the latest information on our privacy practices.

How to contact us

Should you have any questions or concerns about these Privacy Policies, please contact us using the information below.

Aria Systems
575 Market Street, 4th Floor,
San Francisco, CA 94105
Web: https://ariasystems.com/
Email: [email protected]
Phone: +1 415-852-7250
Fax: +1 415-852-7251
Toll Free: 1-877-755-2370