Aria Systems and ServiceNow redefine customer management with AI-driven CRM at ServiceNow’s premier customer event
San Francisco, CA – April 30, 2025 – Aria Systems, a leader in AI-powered billing automation, today announces it will be playing a key role in supporting billing functionality for ServiceNow’s AI Agents for Telecommunication, Media and Technology. These agents will be unveiled at Knowledge 2025 in Las Vegas, where Aria is participating as a Gold sponsor. ServiceNow highlighted Aria’s involvement in the development of these two agents during a webinar titled “Introducing AI Agents for Telecommunication, Media and Technology”, which was held on 9 April 2025.
Aria is delivering essential billing functionality for two highly anticipated ServiceNow AI Agents – Bill Issue Remediation and Service Test and Repair – to help automate customer service and support operations.
For the Bill Issue Remediation agent, Aria enables real-time access to critical billing tools, enabling swift analysis of historical activity to identify any anomalies that may have triggered a customer inquiry. It then proactively recommends billing-related solutions to customer concerns, such as processing refunds, applying credits, or adjusting the customer’s service subscription profile.
The Service Test and Repair agent benefits from Aria’s ability to access account status and payment history, helping to determine whether billing issues contributed to any service outages experienced by telecom end customers.
“Working closely with ServiceNow to deliver billing automation for AI-driven customer experiences is a powerful validation of Aria’s leadership in AI-powered billing solutions,” stated Tom Dibble, President & CEO, Aria Systems. “With over 40% of customer service calls stemming from billing issues, often further exacerbated by service outages, our role is crucial. At Knowledge 2025 we will showcase how Aria not only reduces the volume of calls but also transforms customer interactions by proactively addressing and resolving issues, thereby enhancing satisfaction and opening new avenues for upselling.”
As a ServiceNow Certified Integration provider, Aria offers Aria Billing Studio for ServiceNow, a ServiceNow Certified integration that enables Aria Billing Cloud to seamlessly integrate with ServiceNow CRM. This integration automates complex billing operations, enhances customer service, and optimizes revenue performance. Aria’s agentic AI framework, Aria Billie Connect, delivers billing intelligence to the ServiceNow AI Platform to automate the proactive handling of many more AI use cases, from friendly fraud to customer health and risk management.
“Our collaboration with Aria and the integration of Aria Billing Studio with the ServiceNow Platform minimizes the need for human agents to review multiple disparate systems when managing customer inquiries,” said Rohit Batra, Vice President and General Manager, Manufacturing, Telecom, Media, and Technology, ServiceNow. “We are excited to showcase how AI-powered billing capabilities, enabled by Aria, help ServiceNow customers deliver enhanced experiences and deepen customer relationships at Knowledge 2025.”
Knowledge 2025 is taking place in Las Vegas on May 6-8, 2025. At the event, Aria will unveil its latest solutions for ServiceNow and will give attendees the opportunity to experience how Aria’s AI integration transforms customer care through predictive analysis and seamless resolutions. Aria will also participate in various knowledge sharing and theater sessions, addressing the critical role of effective billing management in enhancing customer service operations through ServiceNow’s CRM. Learn more here.
About Aria Systems:
Aria enables enterprises to automate complex usage and subscription billing models in an agile market environment. Aria Billing Cloud, which incorporates predictive and generative AI to help enterprises scale productivity and personalization, is top-rated by leading research firms. Innovative enterprises including Arlo, Comcast, Experian, Subaru, and Telstra depend on Aria to accelerate ideation, become customer centric, and grow recurring revenues. For more information, visit: www.ariasystems.com.
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Media Contact:
Greg Kalish | [email protected] | +1 516-665-3292