The connection between personalized experiences, customer loyalty, and engagement is undeniable. According to Accenture, 91% of consumers are more likely to shop with brands that recognize and remember them, and provide relevant offers and recommendations.

Subscription fatigue is commonly understood to refer to the feelings of overwhelm and frustration that consumers may experience when managing multiple subscriptions, which can lead to them cancelling their subscriptions. When the topic is covered in the media, it is usually in relation to entertainment streaming platforms, but it can also apply to a range of other services, including FMCG, and there is anecdotal evidence that subscription fatigue exists in the B2B world too.  

On the heels of last year’s successful inaugural user conference, Aria again gathered European customers, partners, and special guests – this time in Amsterdam – for a day of collaboration, networking, and insights-sharing.

In May 2023, Aria hosted its annual European user conference in Amsterdam. One of the highlights of the day was a panel discussion on the topic of Subscription Trends in an Era of Economic Uncertainty. Joining Aria’s CIO Brendan O’Brien on the panel were two of Aria’s clients – ANWB, the leading provider of roadside assistance in the Netherlands, and Polaris, one of the largest publishing houses in Norway.

Digital transformation remained a dominant business theme in 2022, with enterprises of all kinds continuing to pursue digital business strategies. In doing so, they seek not only greater flexibility and capability from modern technology solutions, but also a lower total cost of ownership (TCO) than the legacy solutions being replaced.

Last month, Aria gathered customers and partners in Copenhagen for Recur, the company’s user conference series. IDC Research Director Mark Thomason took the stage to share the firm’s most recent research capturing attitudes, perceptions, trends, and best practices gleaned from vendors and enterprises across multiple industries on a range of topics related to digital transformation,…