Aria  Leadership

LEADERSHIP

Driven by trusted domain and SaaS experts

Executive Team

Tom Dibble
Tom Dibble

Tom Dibble

President & CEO

As president and CEO, Tom Dibble is responsible for managing overall operations and driving company strategy.

A proven leader with a unique understanding of the SaaS market, he has more than 20 years of enterprise experience. He joined Aria Systems in 2009 from Oracle Corporation where he served as vice president of worldwide channels and alliances, as a result of Oracle's acquisition of BEA Systems in May of 2008.

Prior to Oracle, Dibble was vice president of worldwide channels and alliances at BEA Systems. In this position, he led the global team responsible for BEA Systems' business development and indirect revenue. Before joining BEA Systems, he managed business development at several high-growth, venture-backed companies.

Dibble began his career working for Goldman Sachs and Company. He holds a degree in economics with honors from Syracuse University.

Brendan O'Brien

Brendan O'Brien

Chief Innovation Officer

Brendan O'Brien is Chief Innovation Officer and a Co-founder at Aria Systems. In 2002 he introduced the world to cloud billing, and innovated database-driven, enterprise-grade web applications - before the concept of “cloud” was even on the horizon. O’Brien is at the forefront of the recurring revenue revolution that is empowering enterprises -- and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes.

The original product architecture he designed for Aria in 2002 was the culmination of that experience; it’s an infinitely flexible and scalable recurring revenue management solution that can be adapted to any industry or vertical. Aria’s leadership today confirms Brendan’s original vision.

Trained as a professional stage actor and classical tenor, in the mid ‘90s Brendan realized coding paid better; his love of music’s reflected in the company’s name, and his continuing contributions to Philadelphia’s Academy of Music, the Walnut Street Theater, and the Academy of Vocal Arts.

Jim Alexander
Jim Alexander

Jim Alexander

SVP, Customer Operations & Technology

As senior vice president of customer operations & technology, Jim Alexander is responsible for client success and implementations of Aria’s Cloud-based Monetization Platform. Alexander drives all of Aria's technology initiatives and is responsible for post-sales including: knowledge services, customer support, customer success management, and professional services.

Alexander previously led product management for Aria Systems, as well as served as vice president of customer and order management products at Amdocs, where he provided strategic direction and leadership across the U.S., Israel, India and Vietnam.

Alexander holds a Bachelor of Mathematics degree from University of California, Berkeley, and a Master's in Business Administration from California State University, Hayward.

Andres Botero
Andres Botero

Andres Botero

SVP, Marketing

Andres Botero serves as Senior Vice President of Marketing at Aria Systems. He has over 20 years of enterprise experience in growing enterprise software, big data, and SaaS/Cloud B2B companies. His ability to drive exceptional results spans across functions, geographies, cultures, and time zones. Prior to joining Aria, Botero was the Chief Marketing Officer at Steelwedge and led marketing globally for SAP’s Supply Chain Management (SCM) line of business.

Botero earned his Bachelors of Industrial Engineering from Universidad de Los Andes in Colombia and his MBA from Stanford University Graduate School of Business. Outside of the office, Andres enjoys classic literature, music and playing squash. Other interests include the opera, personal finance, and soccer.

Mike Gerardi VP of Sales Eastern US and Europe
Mike Gerardi VP of Sales Eastern US and Europe

Mike Gerardi

SVP, Global Sales

As Vice President of Sales for Eastern US and Europe, Mike Gerardi is responsible for the development and growth of the Aria’s global enterprise customer base.

Mike joined Aria in 2010 to help expand their selling efforts and organizational capacity to focus squarely on large enterprises. With more than 19 years experience in the financial systems and SaaS industries, he has played a key role in enabling scalable and high impact sales teams and developing key partnerships for high-growth companies such as OutlookSoft and Cartesis/Business Objects, as well as for large, established organizations such as SAP.

Gerardi holds a Bachelor of Arts degree in English from Loyola University Maryland.

Cary Platkin
Cary Platkin

Cary Platkin

VP, General Counsel & Corporate Secretary

As General Counsel, Cary is responsible for the entirety of Aria's worldwide legal and operations affairs.

For more than fifteen years he has represented a roll-call of the best and brightest internet and software companies in the Bay Area, including Adobe, EMC, Marketo, NetSuite, Siebel, and Wired. For several years, Cary ran a tech transactions law firm focused on providing in-house style support for cloud-based companies.

Cary works with Aria’s customers, partners and vendors to move business forward while managing our explosive growth. He spends his time away from work actively participating in local school, sports and community activities.

Pauline Hu Head of HR Illustration
Pauline Hu Head of HR

Pauline Hu

Sr. Director, Human Resources

Pauline Hu is the Senior Director of Human Resources at Aria Systems, where she is in charge of building a workplace culture that is results-driven, dynamic, fun, and rewarding for Aria's employees.

She brings over 20 years of hands-on HR management experience at start-up and public companies in high-tech, bio-tech, and non-profit sectors. Pauline has a proven track record in building the HR infrastructure and improving the organizational effectiveness of high growth companies, and has successfully led companies through mergers, acquisitions, and IPO’s.

Prior to joining Aria, Pauline was the VP of HR at HotChalk, an online education technology company; and Head of HR at Voxify, a SaaS speech self-service solutions provider for enterprise contact centers. Pauline has a Master’s Degree in Education from Harvard University and a BA Degree in International Relations from Wellesley College.

Board of Directors

Tom Dibble
Tom Dibble

Tom Dibble

President & CEO

As president and CEO, Tom Dibble is responsible for managing overall operations and driving company strategy.

A proven leader with a unique understanding of the SaaS market, he has more than 20 years of enterprise experience. He joined Aria Systems in 2009 from Oracle Corporation where he served as vice president of worldwide channels and alliances, as a result of Oracle's acquisition of BEA Systems in May of 2008.

Prior to Oracle, Dibble was vice president of worldwide channels and alliances at BEA Systems. In this position, he led the global team responsible for BEA Systems' business development and indirect revenue. Before joining BEA Systems, he managed business development at several high-growth, venture-backed companies.

Dibble began his career working for Goldman Sachs and Company. He holds a degree in economics with honors from Syracuse University.

Ed Sullivan
Ed Sullivan

Ed Sullivan

Co-founder

Ed Sullivan is the visionary behind Aria Systems' success since the company began in 2003. His knowledge and experience helped Aria Systems establish itself as the market leader in on-demand billing and customer life cycle solutions, currently supporting millions of customer accounts in more than 236 countries.

Sullivan's entrepreneurial spirit and innovative ideas have led him to build several successful companies. He was the Founder and President of LaserLink.net, the world's first and largest Virtual Internet Service Provider (ISP) with more than one million end users. LaserLink was acquired by Covad Communications in March 2000.

Sullivan currently serves on the board of NetQOS and on the advisory board of Covad Communications (DVW) a publicly traded provider of voice and data services.

He has a Bachelor of Science degree in Electrical Engineering from Drexel University.

Lars Leckie
Lars Leckie

Lars Leckie

Hummer Winblad

As Managing Director at Hummer Winblad Venture Partners, Lars Leckie has played a key role in the firm's investments in SaaS, virtualization, cloud and mobile technologies. Prior to joining Hummer Winblad in 2006, Leckie was involved in founding and operational roles at start-up companies.

He was a co-founder of AutoFarm (now Novariant), where he was in charge of strategy, product marketing, business development and building the sales team across three continents. Currently, Leckie sits on the board of the SIIA (Software Information Industry Association) and is the co-chair of the C100 (Canadians in the Silicon Valley).

In addition to Aria Systems, he currently sits on the board for Kiip, Piston Cloud Computing, PLUMgrid and Innovative Leisure.

Leckie holds an Engineering Physics degree from Queen's University (with Honors), a Master of Science in Engineering from Stanford University and a Master's in Business Administration from the Stanford Graduate School of business.

Bruce Cleveland
Bruce Cleveland

Bruce Cleveland

InterWest Partners

At InterWest, Bruce Cleveland focuses on investments in the software and services sector with a focus on analytic applications and Software as a Service (SaaS).

Prior to InterWest, Cleveland was one of the original members of the Siebel executive team. At Siebel, he held numerous executive positions including SVP and GM of Products, SVP and GM of the OnDemand and SMB divisions and Senior VP of Marketing and Alliances. In the latter capacity, he is widely credited with creating the most effective alliance organization in the enterprise software industry.

Cleveland also held executive positions in engineering and product management at Apple Computer and Oracle Corporation, and prior to Oracle, he held technical support and management positions at AT&T.

Cleveland attended the United States Military Academy, West Point, and graduated from California State University, Sacramento.

Mike Tyrrell

Mike Tyrrell

Venrock

Mike joined Venrock in 1999 after 16 years as an entrepreneur at venture-backed companies

He led and manages the firm’s investments in AppNexus, Bizo, eIQnetworks, Gazelle.com and Zoom Information, and also sits on the Boards of Appia and Aria Systems.

Notable previous investments include DataPower (acquired by IBM), Endeca Technologies (acquired by Oracle), ExtendMedia (acquired by Cisco), IMlogic (acquired by Symantec), Pedestal Software (acquired by Altiris) and WHERE (acquired by eBay).

Prior to Venrock, Mike spent nine years with Spyglass, a Venrock-backed portfolio company, joining as their sixth employee to run sales and marketing.

Spyglass licensed the first internet browser, Mosaic, to many of the world’s leading software, online services, and device companies, including Microsoft.

As the Executive Vice President of Corporate Development, Mike helped take the company public in 1995. Before Spyglass, he was with two other start-ups, Multiflow Computer and Celerity Computing, both UNIX systems pioneers. Mike began his career at Prime Computer.

Mike earned his B.S. in Business Administration at the University of New Hampshire.

Salil Deshpande
Salil Deshpande

Salil Deshpande

Bain Capital Ventures

Bain Capital Ventures Managing Director Salil Deshpande, who focuses on software infrastructure investments and led the most recent investment in Aria Systems, has invested $105 million in 23 companies over the past six years, including Buddy Media, MuleSoft, Engine Yard, SpringSource, ZeroTurnaround, Dynatrace, Lending Club, Hazelcast, Datastax, and Garantia Redis.

He joined Bain Capital Ventures from Bay Partners in early 2013. Deshpande appears on the Forbes Midas List of the most successful technology investors, which is compiled and published annually. Bain Capital Ventures, the venture arm of Boston-based Bain Capital, has $5 billion under management, with major offices in Boston and New York. Bain Capital Ventures raises a new venture fund every three years and is currently investing out of a $660 million venture fund raised in 2012 with investments ranging in amounts from $500,000 to $50 million.

Discover what Aria can do for you.

Aria provides a cloud-based monetization platform for subscription- and usage-based businesses. Aria removes billing bottlenecks and allows companies to rapidly introduce and evolve their offerings, bundles, and promotions.

Only Aria provides speed and agility at scale in the cloud, delivers actionable customer insights, and empowers business users with direct control to better monetize their offerings.

Innovative companies, like Adobe, Philips, Experian, AAA, and Zipcar depend on Aria for agility to accelerate their time to revenue, maximize customer value, and ultimately grow their business.