As communications service providers (CSPs) continue to evolve their networks and expand service offerings, they face increasing pressure to monetize complex service models across mobile, fixed, and digital domains. Addressing these demands requires modern billing capabilities that go far beyond traditional systems, supporting outcome-based charging, dynamic offer personalization, predictive churn management, and compliance across diverse market offerings. To remain competitive and agile, CSPs need scalable, modern platforms that empower business users and support both consumer and enterprise use cases, including the fast-growing B2B2X ecosystem.
Aria is helping CSPs meet this challenge with its cloud-native, AI-enabled SaaS billing platform. Thanks to its commitment to delivering innovative and flexible billing solutions, Aria has once again been recognized by Gartner and included for the third time in the Gartner Market Guide for CSP Revenue Management and Monetization Solutions.
Aria Billing Cloud offers a robust set of core features, including AI-powered billing efficiency, multi-dimensional rating, performance-based charging, and multi-industry partner settlement. Gartner emphasizes the importance of modularity and standardization in revenue management and monetization solutions. Aria’s focus on modularity, its ease of implementation, and its ability to integrate with existing billing systems and back-office functions such as CRM and revenue recognition, align with these principles to support smoother adoption and modernization. This enables CSPs to onboard Aria without having to immediately replace legacy infrastructure, ensuring a smoother transition while reducing operational risk. Aria’s multi-tenant, public cloud architecture ensures telco scalability and resilience, and its SaaS model means all customers benefit from ongoing product updates aligned with Aria’s roadmap.
Gartner also called out Aria’s strategic partnerships with Salesforce and ServiceNow as a key advantage. These pre-built integrations – Aria Billing Studio for Salesforce and Aria Billing Studio for ServiceNow – allow CSPs to maintain a unified, consistent experience across business functions as they shift toward SaaS-procured digital transformation. For CSPs already using Salesforce or ServiceNow, Aria can be deployed rapidly, enabling advanced billing capabilities with minimal effort and greater cost efficiency.
Gartner highlights the growing importance of AI-powered strategies and data-driven insights in modern CSP monetization. Aria aligns with this trend through continued investment in AI features that improve billing transparency, customer care, and operational efficiency. With over 40% of customer support inquiries relating to billing – and just one inquiry per month potentially rendering a customer unprofitable – reducing customer care costs is a high priority. Aria’s AI-enabled features help CSPs significantly improve the billing experience while reducing the burden on customer care teams.
At the heart of this innovation is Aria Billie Connect™, an agentic AI framework that acts as a smart access layer to Aria Billing Cloud. Billie Connect enables CSPs to use natural language to address billing inquiries and tasks, while also proactively identifying and acting on events such as unusual usage patterns, service quality issues, or potential bill shock. It can trigger timely, personalized offers to retain valuable customers and enhance their overall lifetime value.
Billie Connect also powers Aria Billie™, an AI-driven assistant that enables end-customers (or customer service agents) to access billing information and resolve issues through intuitive, conversational interactions, without the need for live or extended agent support. This capability allows CSPs to deliver fast, low-friction service and dramatically reduce operational costs.
In the key findings of the report, Gartner states that CSPs need support for new monetization models backed by data-driven insights and AI-powered strategies. With its SaaS structure, partner integrations, ability to support complex billing models, and AI innovation, Aria is well positioned to support CSPs seeking to modernize revenue management, personalize products and services, and accelerate revenue growth in today’s digital economy.
Access the Gartner Market Guide for CSP Revenue Management and Monetization Solutions
Gartner, Market Guide for CSP Revenue Management and Monetization Solutions, 5 March 2025, Peter Kjeldsen, Amresh Nandan.
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