How publishers can use billing platforms to build subscriber trust and engagement, and diversify revenue streams

As publishers continue to digitize, the ability to accelerate and diversify revenue requires a modern and agile approach to the technology that supports your business. Billing — provided by a modern billing platform — plays an active role in creating sustainable advantages for publishers by facilitating subscriber, title, access, and delivery management.

Billing is no longer just a back-office function; the value it delivers spans functions across the business and provides welcome improvements to your subscribers’ experiences. A modern billing platform becomes the centralized hub for subscriber data and insights that enable strategic decisions by customer-facing product roles and behind-the-scenes IT and finance roles.

Read this eBook to learn how a modern billing platform brings strategic value by helping publishers to:

• Build trust
• Expand engagement
• Diversify revenue