Aria has worked with the world’s most demanding businesses, like Constant Contact, Philips Medical, and Pitney Bowes, and has grown with them. From scores of implementations, we have developed a unique viewpoint on recurring revenue. To succeed, you need more than basic billing, you need a monetization platform that flexibly manages your recurring revenue business to take advantage of the bigger opportunity: customer lifetime value (CLV).
Originally popularized by Don Pepper & Martha Rogers in Enterprise One to One: Tools for Competing in the Interactive Age. (1997: New York: Doubleday), CLV has become the mantra for innovative businesses looking to increase customer loyalty and drive growth.
CLV is defined as the net present value of the future cash flows from customers. But it’s more than a mathematical equation. It’s where customer loyalty translates into profit and it’s becoming the litmus test for performance and success.
Aria’s vision is to drive customer lifetime value (CLV) for the enterprise.
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