In May 2023, Aria hosted its annual European user conference in Amsterdam. One of the highlights of the day was a panel discussion on the topic of Subscription Trends in an Era of Economic Uncertainty. Joining Aria’s CIO Brendan O’Brien on the panel were two of Aria’s clients – ANWB, the leading provider of roadside assistance in the Netherlands, and Polaris, one of the largest publishing houses in Norway.

New business initiatives are essential for enterprises looking to give themselves a competitive advantage. These initiatives are often combined as part of a wider transformation project or journey.

The adaptability of 5G enables CSPs to diversify, personalize and automate concept-to-cash processes for both B2B(2X) and B2C markets. To monetize this opportunity CXOs are overhauling their BSS architectures with cloud-native best-of-breed components, to deliver a more agile and cost-efficient IT solution.

At Aria Recur: Copenhagen, Mark Thomason, IDC analyst responsible for Digital Business Models and Monetization practice, took to the stage to share his perspectives on monetization trends and price optimization.

While organizations understand they must add usage-based business models to meet customer demand and stay competitive, many are not prepared to successfully implement them. Introducing usage-based pricing and billing requires an entirely different approach than flat subscription fees. 

Many communications service providers (CSPs) are transforming their business support systems (BSS) as they diversify beyond connectivity, launch adaptive services and automate the buying experience. Cloud SaaS BSS offers many operational and cost advantages in delivering success, rapidly. 

The world of analytics continues to evolve rapidly with new data sources and new types of analytical methods being developed at a faster pace than ever. Many organizations are struggling with how to enable the development, deployment, and widespread use of analytics across every aspect of their business. 

To accelerate enterprise revenue growth, sales will need the flexibility to co-create with customers, and enterprises will need to differentiate their service experience through transparent cost management tools that customers can access on demand. Enterprises must ensure their monetization operations are up to the task. 

Did you know that 70% of companies either have a digital transformation strategy in place or are working on one? The COVID-19 pandemic has only accelerated this need. Benefits include improving operational efficiency, meeting customer expectations, introducing new revenue streams and gaining a competitive edge to name a few. 

As enterprises across industries moved from one-time purchases to subscriptions, they soon realized they underestimated the difficulty.  

Now, many companies seek to take the next step in their evolution by moving to usage or consumption-based business models and may once again be underestimating the complexity.

Are you considering international expansion for your subscription or usage-based business?

Areas like Central America, South America and Asia Pacific hold fantastic opportunities for digital businesses looking to grow, but there are no shortage of challenges either.