The demands of buyers of enterprise goods & services have changed rapidly and continue to change! According to Forrester Research, the future of buying requires rapid and repeated business reinvention. An enterprise needs a variety of sales channels to meet the customers where they are. Enterprise leaders need to leverage flexible recurring customer and billing management solutions to easily create product offers, set pricing, manage the customer relationship, and get insight into the recurring customers and revenues.
Forrester Senior Analyst, Lily Varon, authored the report: “Empowered Buying Requires Powerful Billing Technology” which guides leaders to challenge their assumptions about what billing technology is, what it does for enterprising selling into B2B and B2C, and how rigid billing puts your future fitness at risk.
In this webinar, you will learn:
- The role of billing technology in the future of your business
- How to achieve maximum agility within your enterprise offerings
- Learn the balance between today’s processes and future billing needs
- How to identify the boundaries of billing and categorize enterprise monetization solutions
- How to define a center of gravity for the revenue lifecycle