At Aria Recur: Copenhagen, Mark Thomason, IDC analyst responsible for Digital Business Models and Monetization practice, took to the stage to share his perspectives on monetization trends and price optimization.
During this session, Aria customers learned that monetization models continue to evolve with increasing complexity, with the adoption of consumption and usage-based models growing. Mark also underscored the critical role billing data can and should play in combination with other data sources to generate predictive analytics and actionable customer insights, without adding yet another intelligence solution.
View the on-demand playback of Mark’s session, “Monetization Trends in Enterprise Businesses” here.