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Aria Systems Makes Strategic Executive Appointments to Support Rapid Growth of Global Enterprise Adoption

Cloud Billing and Monetization Platform Leader Appoints Former Motorola and SAP Executives to Lead Finance and Marketing as Company Scales

San Francisco – February 2, 2016Aria Systems, which helps enterprises grow recurring revenue, today announced the appointments of David Wittenkamp as Chief Financial Officer and Andres Botero as Chief Marketing Officer & SVP to help lead the acclaimed cloud billing and active monetization platform company as it drives toward continued success in the enterprise market. Both executives report directly to Tom Dibble, President and CEO of Aria.

Wittenkamp and Botero bring a wealth of skills, expertise and experience to Aria. Wittenkamp’s extensive leadership experience includes founding two companies and growing three others through successful liquidity events including the sale of TouchWave to Ericsson, Dealix to Cobalt, and Merced Systems to NICE Systems. In 2008, Wittenkamp managed Merced’s acquisition of U.K.-based incentive compensation management provider Practique, and in 2012 he led the acquisition of Pivotal Labs by Greenplum, a division of EMC. Botero is a seasoned technology veteran with extensive global experience in sales and marketing of mission critical enterprise solutions with tenure at Siebel Systems (acquired by Oracle) and SAP, where he led worldwide marketing for all of SAP’s supply chain products. He has fostered rapid growth of companies large and small, most recently as Chief Marketing Officer at Steelwedge, a cloud supply chain planning company designated a leader in the Gartner Magic Quadrant for Sales and Operations Planning (S&OP).

“With these appointments Aria extends the team’s strengths into the global management of all our operations and marketing initiatives as we enter a new phase of major enterprise adoption,” said Tom Dibble, CEO, Aria Systems. “I have all the confidence that David and Andres will further accelerate the company’s growth and extend our market leadership.”

Wittenkamp and Botero will build upon the momentum established in 2015, demonstrated by global expansion, broader market presence and rich product development. In the last 12 months, Aria received a top ranking from MGI Research and was named a leader in The Forrester Wave™: Subscription Billing Platforms, Q4 2015 report.

“Aria’s strong base of innovative enterprise customers and increasing traction makes this an exciting time to join the company,” said Wittenkamp. “The business infrastructure the company has in place indicates a strong organization that is poised for even greater growth in an expanding category.”

Aria’s #1 ranked cloud billing and active monetization platform helps enterprises bring a wider array of product offerings to market sooner and iterate on those offerings to better meet market demands.

“Aria represents a tremendous opportunity: The company is a leader in the rapidly expanding cloud billing market. It has been repeatedly recognized as the best solution for enterprises looking to gain agility and competitive advantage to quickly iterate on existing products and rapidly launch new ones,” said Botero. “The market demand and potential are vast, and I’m looking forward to helping the company accelerate its current market momentum and enterprise dominance.”

About David Wittenkamp

David Wittenkamp leads Aria’s finance, HR, and legal teams with a view to maintain high growth while delivering excellent value to stakeholders. Wittenkamp has extensive experience in growth companies, having co-founded two companies of his own, built another three, and implemented three very successful liquidity events. In addition to emerging companies, he has worked at Ford, Motorola, IBM, EMC, Nokia, and Ericsson in roles spanning from finance to sales and marketing. Born and raised in Denmark, Wittenkamp earned his Master’s in Economics from the University of Copenhagen.

About Andres Botero

Andres Botero is Chief Marketing Officer & SVP at Aria Systems. Most recently, Botero was CMO at Steelwedge, a cloud-based sales and operations planning company, and previously was Global Lead for Supply Chain Management (SCM) Marketing at SAP AG. While at SAP, he was responsible for strategy, positioning and overall marketing for the entire suite of supply chain management solutions. Prior to SAP, he served as a sales operations executive with Siebel Systems, acquired by Oracle in 2006. Botero received an MBA from Stanford University Graduate School of Business.

About Aria Systems:

Aria, the number one ranked cloud billing provider, helps enterprises monetize and grow recurring revenue at scale.  Proven by the world’s most demanding businesses, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, TDC and VMware, Aria's billing and active monetization platform helps enterprises modernize their revenue operations with a better way to manage offers, customer accounts, billing and financial processes.  With Aria, enterprises get to market faster with a wider variety of products and services, retaining more customers and maximizing lifetime value.  To learn more, visit

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Press Contacts

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