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Aria Systems Co-Founder Brendan O’Brien to Lead Dreamforce 2014 Session on Monetizing the Internet of Things

Cloud Billing Inventor Uncovers Challenges and Considerations for Monetization

San Francisco, California – October 07, 2014 – Aria Systems, the leading innovator in recurring revenue management, announced today that Brendan O’Brien will be presenting at’s Dreamforce 2014 conference October 13-16 at the Moscone Convention Center in San Francisco. The title of O’Brien’s session is “Monetizing the Internet of Things: What You Need to Know Now,” scheduled for Tuesday, October 14 at noon. Aria Systems also will be exhibiting at booth #N1133 in the Cloud Expo North Hall.

O’Brien’s session will show how to take advantage of the Internet of Things and the opportunities it brings to your business. The session will also detail what attendees can do to prepare now, including handling inherent challenges and managing the various approaches for monetizing The Internet of Things.

“We are in the infancy of what the Internet of Things will allow,” said O’Brien. “In the future, for example, if I am wearing heart monitoring technology and experience an irregular heartbeat while travelling, the technology will be able to communicate to both an ambulance service and his doctor - actions that won’t be possible without the cloud.” But this powerful convergence needs to have an infrastructure to work - that’s the driving force behind the monetization of IoT and the focus of O’Brien’s talk.

Dreamforce attendees can visit Aria Systems at booth #N1133 in Cloud Expo North for a chance to win a set of Beats Solo headphones.

About Brendan O’Brien

Brendan O’Brien is co-founder and chief evangelist at Aria Systems and is the inventor of cloud billing. It is fair to say he introduced the world to cloud billing and innovated database-driven, enterprise-grade Web applications — before the concept of “cloud” was even on the horizon. A sought-after and frequent speaker on IoT subjects, O’Brien is also at the forefront of the recurring-revenue revolution that is empowering enterprises and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes. He is a sought after speaker and a frequent contributor to many publications, including WIRED.

About Aria Systems

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Press Contacts:

Parker Trewin | Aria Systems, Inc.| +1 415 |

Marina Greenwood | Activa PR | +1 415 776 5350 |


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