A new subscription service is being offered by eRobertParker.com to appeal to the wine connoisseur in everyone. Individuals can choose from one of three subscription models that allow customers to receive winemaking tips, products and general insight on wine.
Subscription offerings can last one month, three months or an entire year.
“Our experts are passionate about wine and want to share their knowledge with our readers,” wine critic Robert Parker said.
Features of the subscription service include the wine of the day, which informs customers of the best daily wine value for less than $30. The plans also allow subscribers to participate in a wine discussion board with more than 2,400 members.
By developing a subscription service, eRobertParker.com and other web-based companies can generate more recurring revenue by customizing their offerings, which in turn increases consumer satisfaction and loyalty.