This Week in Monetization – April 13, 2017

Despite winter and the drought being officially over, it’s still raining in California. If spring is dealing you dark skies too, be glad that you can snuggle up with a cartoon subscription, use your favorite OS in a new Subaru, and that premium Tweeting is on deck.

Tune into a looney subscription

Hate having to get up at 5 a.m. of Saturday and sit through two hours of cereal commercials just to watch Daffy Duck get his beak blown backwards a few times? Lucky for you, Time Warner’s Turner and Warner Bros. will test the subscription waters for with the launch of Boomerang, a $5-per-month that will include more than 1,000 episodes of classic and current series. The ad-free service includes most of the good vintage stuff: Looney Tunes, Scooby-Doo, Tom & Jerry, The Jetsons, Yogi Bear, and more. No longer will you have to wrestle the remote from your kids at dawn to turn off whatever trash it is they watch these days—for a few bucks a month you can watch old toons on demand at midnight with a nice tumbler of whiskey.

Read more at Variety

Have an Apple or an Android with your Subaru

Today, people are probably more loyal to their mobile OS than they are to an automaker. That created a tough decision for Automakers—do we offer Android Auto or Apple Play? Putting one or the other in the center stack could send half your customers to the competition—so why not offer both? Subaru has done just that for the 2018 Subaru Legacy. It Starlink infotainment system (which is supported by Aria) will be available with both. Subaru is not the first to do this, but it shows how much more advanced connected car systems are becoming.

Read more at Jalopnik


Twitter has seen some contraction in recent years and has struggled to keep up with Facebook and upstarts like Snapchat. It’s now looking to test a premium subscription-based product aimed at business professionals. A screenshot of the survey shows that the premium version would be aimed at marketers, journalists and professionals, and “will provide valuable viewing, posting and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard.” Can this get the blue bird flying high again?

Read more at Marketwatch