This Week in Monetization – 2017 Predictions


The new year is here, so this week we will take a look at 2017 predictions for the IoT, connected car revenues, self-serve software, and questionable meat products. Happy New Year, everyone! Here’s to a successful and satisfying 2017.

Snap into a Slim Jim (subscription)!

OK, this box-full-of-Slim Jims is a bit of a holiday gift joke from our favorite purveyors of processed meat sticks, and it’s not exactly a subscription service (yet). But it’s just too weird to pass up. I have to admit to occasionally and guiltily enjoying the spicy, greasy snap of a ‘Jim on road trips, but would I really want a dozen of them at my door every month? Maybe not, but surely there are plenty of mystery meat fanatics that would sign up. Either way, this is just brilliant and engaging marketing at its best.

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CES on Wheels

If you went to the Consumer Electronics Show in Las Vegas this week, you may have thought that you went through the wrong door and ended up in a car show. Vegas is confusing like that, right? Nope, automakers are focusing on connected car tech and autonomous vehicles and their next generation of consumers are paying way more attention to CES 2017 than the big international auto shows. Ford and Chrysler even unveiled some concept cars at CES that did not make the floor at the Detroit auto show in the same week!

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2017 Monetization Predictions

What’s going to be big in 2017? Besides Slim Jims, it looks like connected cars will shift into high gear as the market is predicted to grow to over $42 million by 2022. As has been the case in the last few years, everyone wants to get connected to IoT, and that’s going to put a lot of pressure on communications service providers to continue their digital transformation efforts. And that’s not to mention the big push for 5G infrastructure that IoT will demand.

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IoT in 2017

IoT IoT IoT IoT IoT. That summarizes many tech predictions for the coming year, and likely the next few years to come. It may end up being a trillion-dollar market, and nobody wants to miss out on it. The direction of the predictions and where the money comes from keeps changing, so read on before you resign to dismiss all the Things.

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2017: The year of usage-based

The monetization of IoT-based services is creating a big push for companies to develop new subscription- and usage-based business models. Unfortunately, hackers are also seeing this a business opportunity and huge attacks are more frequently borne from the IoT. There is a renewed focus on security, and that in itself will create a whole new opportunity in IoT monetization and even create a wealth of new jobs in IoT cybersecurity.

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