Verizon launches subscription gaming service for Android users

Verizon Wireless recently unveiled the launch of games-on-demand service GameTanium from Exent. By utilizing a subscription commerce model, Verizon can exclusively offer its Android-based smartphone and tablet users access to some of the mobile industry’s most popular games, such as Fruit Ninja and World of Goo.

“We are excited to bring the launch of the GameTanium smartphone and tablet service to Verizon Wireless’ customer base,” Exent CEO and founder Zvi Levgoren said. “The speed and power of Verizon Wireless’ network allows for a rich mobile gaming experience for Verizon Wireless customers to enjoy.”

GameTanium gives individuals access to more than 100 smartphone games and more than 50 tablet games for a monthly fee of less than $6 per device. The interface is easy to use and allows subscribers to test games handpicked by Exent’s editorial board. Subscribers can also enjoy these games uninterrupted by commercials, allowing for non-stop gaming action.

“GameTanium provides our Android customers with unlimited access to more than 100 games at a great value,” Verizon Wireless marketing executive director Kristi Crum said. “Working with Exent has enabled us to immerse customers into the mobile gaming frontier and ultimately bring high-quality gaming options powered by 4G LTE.”

As the mobile gaming market continues to expand, subscription services like GameTanium will become more popular. According to a separate study by PopCap, 44 percent of U.S. and U.K. mobile device owners played a game on their smartphones or tablets in May 2012, a 29 percent increase from the same time in 2011.

By leveraging a cloud based subscription management platform, businesses similar to Exent can better manage their subscription offerings while boosting customer satisfaction and brand loyalty.