While the exact time and place of the creation of cloud computing are open for debate, the latest data shows that the United States has surpassed Europe in cloud adoption and embracing the Internet of Things (IoT). According to both the global analysis and advisory firm IDC and the research firm Gartner, the seesawing numbers now place the US rate of IoT adoption higher than Europe, primarily due to uncertainty of the Euro overseas.
While the rate of adoption may fluctuate, the IoT continues to impact millions of lives across the globe. We’re allowing more and more connected devices into our lives and becoming more and more enamored by them. These devices include: health and fitness wearable monitors, home appliances, home security systems we control after we lock our doors and leave our homes, and connected cars.
This is great news for businesses with recurring revenues. By connecting data streams to the cloud, enterprises are able to optimize business procedures, make smarter decisions, identify new revenue streams, and understand and predict customer behavior in ways that were not possible before the IoT. This adoption of IoT technology creates competitive advantages and helps enterprises make more informed and faster decisions. Data from different sources is now being used to find patterns in data, which can be monetized in real time.
And the adoption is not just in business enterprises. Farmers now use the IoT to grow more crops, reduce water waste, and utilize more earth-friendly pesticides. By embracing cloud and IoT technologies, remote sensors measure wind, rain, and temperature, and then set baseline alerts to notify farmers when growing conditions change. Software is used to optimize how farm equipment runs, making everything from tractors to threshers more efficient, and as a result more sustainable. As diverse enterprises adopt the IoT, the IoT in return helps businesses bring new ideas to life, quickly.
Cloud Adopton in the Future
The cloud is now clearly a worldwide phenomenon. According to Forrester Research, the public cloud market is estimated to reach $191 billion by 2020, up significantly from 2013’s total of $58 billion. Forrester believes cloud applications will lead this growth, creating almost $133 billion in revenue by 2020. This is not surprising considering the cloud provides a lower cost of ownership, reduced time to market, and enhanced scalability.
Cloud adoption will continue to grow at a rapid rate. US enterprises can take note from successful European tactics to improve their adoption for future ventures, primarily from the strict European regulations and compliance requirements. For example, the European
Commission’s General Data Protection Regulation strongly protects the privacy of citizens and is more thorough than anything in place in the US today. Conversely, US businesses have to comply with all EU regulations before companies can conduct business overseas. Implementing the proper security regulations is especially important considering the recent security breaches US companies like Target, Sony, and Anthem have suffered.
Additionally, Software as a Service (SaaS) will lead the way for future cloud earnings. Cloud computing gives enterprises on-demand access to a shared pool of computers. Cloud technology also cuts the cost of large capital expenditures that are commonly part of building costly data centers. For example, just like down on the farm, in major metropolises internet-connected devices can manage production lines. Smart cities are becoming a reality and the IoT can help run day-to-day activities such as monitoring power usage, waste removal, and parking and traffic management.
From mobile devices to the cloud to the IoT, smart technology is a disruptive force that is positively changing the way enterprises work. Smart manufacturing transforms the way things get built because it enables mass customization, reduces waste, and creates savings in everything from energy to water to materials. Big data, social media, and mobile applications don’t just change the way we do business; they change how we engage in business. New technologies are impacting our ROI, and they have become a major force in how we drive both technology, and our cultures, further along.