More Traits of Recurring Revenue Innovators

We spent months researching the public sphere, a.k.a. the Internet, for our recurring revenue innovators’ e-book (Two editions are out so far).

Recurring Revenue Innovators (Part 1) Learn How these Global Giants achieved Big Payoffs with Creative Recurring Revenue Strategies RR-Innovators-emerging-leaders-040914

The goal was to find at least 20 companies that had used the various recurring revenue models in interesting, creative and successful ways − all in the name of providing the marketplace with some real-world case studies.

So, after spending a few months on this project, we shared common traits of these successful recurring revenue innovators. Of the many traits they shared we decided on creative, daring, market-aware, savvy, etc. You can see all 10 common traits in this slide share titled, “10 Ways to Become a Recurring Revenue Innovator.”

But after we published these traits, I kept thinking about the traits that we didn’t include. Though I am guilty of talking too much, I am a great fan of distillation and not saying more than need be said. I really believe it’s an art to edit copy down to its basic essentials.

In this case, I kept wondering if we had chosen the correct traits for the list of 10. So why am I still thinking about that list and wondering about the traits that didn’t make the slide share? Because I think the following list of the other traits that didn’t make the final cut are still hugely important:

  • Different – Introduce products and services that are different. If not truly one-of-a-kind.
  • Decisive – Don’t hesitate. Getting to market, often quickly, is key to success.
  • Excellent – Strive for “excellence” when serving a customer or delivering a product can make all the difference.
  • Opportunistic – Don’t hesitate to take advantage of opportunities uncovered along the way.
  • Unrelenting – Never stop trying to improve how you do things. Day in and day out.
  • Strive – Never stop figuring out ways that will get inspire your customers to give unsolicited, positive accolades.

How’s that for getting to the point? Nuf said.

Marie Martin, Aria Systems

About the Author

Marie Martin
Interested in more posts like this from Marie? Stay tuned for more great content coming soon to the Aria Blog!

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