This Week in Monetization – President’s Day Edition

I’ve been told that I’m not allowed to open this post with a Donald Trump joke, so this just isn’t going to be as fun, easy, or rewarding as I was hoping. That means I’ll have to dig deep, so pardon the presidential puns. See, that was one right there! GET IT?

Anyway, before you make the three-day weekend your primary focus, see why mobile carriers are again running on an unlimited platform, what drove Tata Motors to tap Microsoft, and how Cisco’s revenue beat the polls.

Cisco beats the polls

Just barely. After the closing bell, the San Jose, CA-based company posted adjusted earnings of 57 cents per share, beating analysts’ estimates by a penny. Revenue came in at $11.58 billion, surpassing Wall Street’s expected $11.55 billion. But it’s a mixed bag, as Cisco’s mainstay switching business revenue was down 5 percent year-over-year, only to be bailed out by recurring revenue from its products business, which saw $6.56 billion in revenue, helped by recurring revenue from software and subscriptions businesses. Recurring revenue rules!

Read more at The Street

Make unlimited data available again

After years of telling us we don’t need unlimited data plans, mobile carriers are again offering unlimited* data plans. With commoditized devices and very little differentiation in service, this has forced Verizon, Sprint, and T-Mobile into what could end up being a protracted pricing battle. Not to be left out, AT&T will also bring back an unlimited data plan after pulling the plug on endless data in 2010 when new iPhone and Android users threatened to gobble up all the bandwidth in the world by streaming Netflix on the bus. *Though you get “unlimited” data, all carriers throttle speeds after 20-something gigs.

Read more at c|net

Tata taps Microsoft

India’s largest automaker, Tata Motors, is teaming up with Microsoft to provide its customers with a “digital driving experience.” The company—which owns many automotive and commercial vehicle lines, including Land Rover and Jaguar—is looking to provide services that go beyond typical infotainment systems. “We are using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive,” said Guenter Butschek, Chief Executive and Managing Director of Tata Motors. According to a research and endorsed by Microsoft, by 2020, 90 percent of all new cars will be connected and by the same time 10 percent of drivers will give up ownership for on-demand access. By 2030, 15 percent of cars will be self-driving.