Recurring Revenue & Subscription Billing Blog

Dreaming in the Cloud
By: Parker Trewin

Parker Trewin

This week’s Dreamforce, once the “show me” platform for the latest salesforce.com initiative from AppExchange to Lightening, has grown beyond its roots to 170,000 person “must attend” event for not only users but anyone in the Cloud ecosystem.  The promise is no less than in its name and the thrust […]

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The Key to Moving Faster in the Post-Millennium
By: Parker Trewin

Parker Trewin

According to Salesforce veteran employees Matt Evans and Kevin Flowers, the number one question Salesforce gets asked is this: How can I move faster?  Somewhat refreshingly, they didn’t just pull out the technology card but posited that a combination of people, processes, and technologies are required if companies want to […]

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Turning Dreams into Reality: Digital Transformation
By: Parker Trewin

Parker Trewin

In his Dreamforce session “Digital Revolution in the Age of the Customer”, Salesforce EVP of Customer Success Simon Short had me leaning in from the get-go—and, it wasn’t because he eerily sounds like Michael Caine (who’s a fave of mine.) What he said was this: digital transformation is “not about […]

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Dreamforce 2016: 4 Sessions for Communications and DSPs
By: Owen Ray

Owen Ray

The telecom industry is experiencing a great deal of change as voice and data revenue contracts and the focus moves to transformation from communication providers into digital service providers. This transformation is a hot topic at Dreamforce 2016, and if you are a part of one of these initiatives, you […]

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Dreamforce 2016: 8 Great Sessions for IoT
By: Owen Ray

Owen Ray

Going to Dreamforce this year? If your thing is the Internet of Things, there is a plethora of informative IoT sessions at Dreamforce 2016. We have picked out a few sessions that cover digital transformation, industrial IoT, customer experience, and marketing strategy. Click the links in the titles to check […]

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Dreamforce: Where the Customer is Everything
By: Parker Trewin

Parker Trewin

The customer isn’t king… the customer is everything. At least he/she is according to George Colony, CEO of Forrester Research. At last week’s Dreamforce, the CEO of the independent research firm proclaimed the dawning of the Customer Age, a twenty-year period where the customers (not businesses) will wield increasingly more […]

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Dreamforce Keynote Recap: Find Your Soul and Be Productive
By: Eileen Bernardo

Eileen Bernardo

Keynote sessions at Dreamforce are a big deal. Moscone South is transformed into a grand stage for innovation, ideas, and inspiration. And this year’s keynotes were a treat. Wednesday’s keynote speaker was Satya Nadella, CEO of Microsoft. Thursday’s keynote featured a power panel of some of today’s leading women, including: […]

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Connecting with Things at Dreamforce
By: Parker Trewin

Parker Trewin

If you attended this week’s Dreamforce you’d be justified if you thought that everything was already connected to everything. There were 137 sessions that had the word “connected” in either their abstract or their title. Ironically, the only thing that didn’t seem connected was the Internet, which left me at […]

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Live from Dreamforce: High Demand for Aria Revenue Analytics
By: Brian James

Brian James

After announcing Aria Revenue Analytics last week, it only seemed natural we talk about and demo its capabilities at Dreamforce ‘15. Adeeb Shanaa, Aria’s SVP of Products & Engineering, and Daniel Lopez, Director of Products, Analytics, presented Aria Revenue Analytics to a packed crowd at Moscone North. During the session, […]

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Dreamforce Flash: Better Data and Analytics Means Better Sales
By: Eileen Bernardo

Eileen Bernardo

In a recurring revenue business, analytics and data are particularly important. When majority of your revenue comes from your existing customer base, the customer information you have is one of the best tools to increase customer lifetime value and extend the revenue for years to come. When your sales team […]

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The Forrester Wave: Subscription Billing Platforms, Q4 2015

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