Recurring Revenue & Subscription Billing Blog

5 Tips to Make Dunning an Opportunity
By: Parker Trewin

Parker Trewin

It’s almost sounds oxymoronic. How can dunning, a demand for payment, be an opportunity? In its simplest form, dunning is a communication. What you do with that communication is up to you. More often, enterprises are looking at dunning as opportunity to do more than just get the bill paid. […]

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Dreamforce: Where the Customer is Everything
By: Parker Trewin

Parker Trewin

The customer isn’t king… the customer is everything. At least he/she is according to George Colony, CEO of Forrester Research. At last week’s Dreamforce, the CEO of the independent research firm proclaimed the dawning of the Customer Age, a twenty-year period where the customers (not businesses) will wield increasingly more […]

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Be Prepared – Soon All Revenue May Be Recurring Revenue
By: Sean Kirk

Sean Kirk Guest Author

Jon Gettinger, SVP of Marketing for Aria, believes that in 5 years, recurring revenue will impact all revenue. Is he completely nuts — or onto something? In this post, we explore 4 market trends that may well validate Jon’s audacious claim. Trend #1: The business case for recurring revenue is getting stronger. In […]

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Three Ideas to Boost Customer Retention
By: Bob Harden

Bob Harden Guest Author

In a recurring revenue business, customer retention is an important growth strategy. I know that might sound counter-intuitive – the term retention implies keeping what you have, not growing something new. We tend to focus on customer acquisition when we talk about growth, but ideally a third or more of […]

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Want To Increase the Customer Lifetime Value Of Your Business? Start by Building a Good “Marriage”
By: Eileen Bernardo

Eileen Bernardo

Think your relationship with your spouse, significant other, or best friend is different from your relationship with your cable provider, phone company, or favorite online retailer? Think again. There’s great benefit in examining the strengths and weaknesses of your personal relationships when assessing your business strategies and goals. Think about […]

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The Key to Long-Term Results: Increasing Customer Retention and Satisfaction
By: Eileen Bernardo

Eileen Bernardo

Our last post defined customer lifetime value (CLV) as the metric critical in measuring the success or failure of a recurring revenue program. In order for your company to routinely return significant revenue, maximizing CLV needs to be at the top of your priority list. A CLV-supported strategy boosts many aspects of your […]

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The Forrester Wave: Subscription Billing Platforms, Q4 2015

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