Recurring Revenue & Subscription Billing Blog

Using Data for Customer Retention
By: Owen Ray

Owen Ray

Acquiring new customers isn’t cheap. According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one. That partially explains why so many companies are now focused on recurring revenue strategies that drive […]

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Defining the Membership Economy – 7 Questions with Robbie Kellman-Baxter
By: Parker Trewin

Parker Trewin

Robbie Kellman-Baxter is a best-selling author, sought-after speaker, and industry expert on the Membership Economy, a rapidly accelerating business sector built upon establishing ongoing, formal relationships over time. Her company, Peninsula Strategies, helps teams grow new businesses and reposition existing businesses in light of these changing market conditions. Not surprisingly, […]

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Gazing Into the Crystal Ball: Business Predictions for 2016
By: Bob Harden

Bob Harden Guest Author

Along with celebrating the holidays, this is the time of year when we start looking ahead, thinking about what the future (i.e. 2016) might hold. My friends at Aria asked me to sit down and write my thoughts about business predictions for 2016. Back in July, I suggested that in […]

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5 Metrics for Measuring Recurring Revenue
By: Tom Dibble

Tom Dibble

Note: This article was originally published on CFO.com.  Companies that rely on recurring revenue business models are rapidly growing market share and Wall Street is rewarding their performance with higher multiples. More and more successful enterprises such as Amazon, Adobe, Salesforce, Netflix, Audi, and Uber are employing recurring revenue models […]

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From One-time to a Lifetime – The Recurring Revenue Opportunity
By: Eileen Bernardo

Eileen Bernardo

When 80% of your future profits come from 20% of your existing customers, it’s no surprise that businesses are focusing on increasing customer satisfaction and retention. An increasingly popular strategy to achieve this goal is the implementation of a recurring revenue model, which allows businesses to cultivate and nurture long-term […]

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3 Ways IoT Can Grow Customer Lifetime Value
By: Brendan O'Brien

Brendan O'Brien

Note: This article was originally published in Website Magazine. To view the article, click here. Customer lifetime value (CLV) is an important metric as it captures the revenue potential of each customer relationship over their lifespan with a company. Higher CLVs lead to greater profits for the enterprise, and now, […]

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Be Prepared – Soon All Revenue May Be Recurring Revenue
By: Sean Kirk

Sean Kirk Guest Author

Jon Gettinger, SVP of Marketing for Aria, believes that in 5 years, recurring revenue will impact all revenue. Is he completely nuts — or onto something? In this post, we explore 4 market trends that may well validate Jon’s audacious claim. Trend #1: The business case for recurring revenue is getting stronger. In […]

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Cashing in on Unexpected Revenue Moments
By: Michael Taft

Michael Taft Guest Author

In my last blog post, I talked about the crucial role leveraging revenue moments plays in the future health of any recurring revenue business. Revenue moments occur whenever a customer interacts with your company through product, website, email, billing, servicing, provisioning, or other similar activity. Each of these interstitial points […]

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Those That Monetize Will Thrive
By: Bob Harden

Bob Harden Guest Author

This is part one of a six-part series explaining why billing, as commonly practiced, is broken, why a more comprehensive monetization strategy is necessary to future success, and how to prosperously make the transition from billing to monetization. We’re all familiar with the traditional one-and-done Quote-to-Cash (Q2C) cycle – you […]

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Want To Increase the Customer Lifetime Value Of Your Business? Start by Building a Good “Marriage”
By: Eileen Bernardo

Eileen Bernardo

Think your relationship with your spouse, significant other, or best friend is different from your relationship with your cable provider, phone company, or favorite online retailer? Think again. There’s great benefit in examining the strengths and weaknesses of your personal relationships when assessing your business strategies and goals. Think about […]

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The Forrester Wave: Subscription Billing Platforms, Q4 2015

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Recurring Revenue Management for Dummies

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Does your company want to become the next Uber, Netflix, or Salesforce? These companies have crushed their competition and built billion-dollar valuations by focusing on recurring revenue models.

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