Sony unveils music subscription service to stream on multiple platforms

A new cloud-based music service introduced by Sony will let subscribers stream music to any Apple gadget running iOS 4.3 or higher. Because of the benefits provided by the Music Unlimited tool, industry analysts are considering how well it will face up against Spotify, a similar subscription-based music service, according to a CNET UK report.

For a single, low monthly price, subscribers will have access to 15 million songs, in addition to the songs stored on their iTunes accounts, that can be streamed on the iPhone, iPad or iPod Touch. This is something that Spotify has yet to master, the news source noted, giving the Music Unlimited solution a competitive advantage.

On the other hand, Spotify enables users to listen to music offline, which is something Music Unlimited is incapable of doing, as it is solely a streaming service at this point, CNET UK said.

The emergence of this service is further evidence of the growing number of new media companies leveraging subscription commerce models to offer innovative products and services, increase customer satisfaction and generate recurring revenue.