Roku, One Singular Sensation

image001This weekend’s Techcrunch article on Roku touted their “improbable” rise to the streaming player market.  Competing against heavy weights like Apple and Google nobody has given them much of a chance but they’ve done more than survive—they have thrived.  According to the article, last fall when Google’s Chromecast went on sale Roku sales weren’t diminished but actually grew by 60 percent. Thrive indeed.

While Apple and Google have spread themselves across hardware, software, mobile, streaming and wearable markets Roku has carved out a pretty lucrative niche by staying focused on their mission: making it easy to enjoy the hottest movies, shows, music and games on your TV.  It’s not just a line from their website, it’s their entire business. Millions are (literally) buying it.

And therein lies an important lesson for would-be entrepreneurs.

– Parker

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About the Author

Parker Trewin
Parker Trewin is a global brand builder, communications specialist and content strategist with over 15 years of high tech experience. His efforts have led to industry-wide recognition that includes CoDIES, Stevies, Edison, MarCom Platinum, and BMA Gold awards as well as placement of thousands of articles in such notable outlets as the Wall Street Journal, the London Times, Businessweek, The New York Times, Computerworld.de, TechCrunch, Lifehacker and Huffington Post.

The Forrester Wave: Subscription Billing Platforms, Q4 2015

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