Recurring Revenue – An Unparalleled Opportunity

How do you surge ahead of the competitors and completely shake up the game? What determines who becomes the next Netflix, Apple, or Salesforce of your industry? It all comes down to identifying the opportunity to grow revenue and gain the competitive advantage. You don’t need to reinvent the wheel – just reinvent how you package and sell your products and services.

Consider the brands above – each company is not the sole provider, or even the inventor, of the products and services they sell. A convergence of cloud computing technologies, mobility, and changing consumer preferences created the opportunity for brands to take the lead by repackaging products and services already sold in the marketplace.

The recurring revenue models of business are stable, predictable, and strong enough to manage massive growth opportunities. It’s no surprise that investors and Wall Street reward companies who embrace the recurring revenue strategy when analysts predict the annual recurring revenue opportunity for business to be $500 billion or more.

Still not convinced that this is the opportunity to take your business to the next level? Consider these facts:

  • 51% of companies have changed (or are in the process of changing) how they price and deliver goods and services.
  • Nearly half of all U.S. businesses have adopted (or are considering adopting) a recurring revenue business model for at least some of their product offerings.
  • 72% of companies agree their own consumption preference is shifting to rental and subscription models.
  • Gartner predicted that by 2015 (this year!), more than one-third of Global 2000 companies with non-media digital products would turn to recurring revenue models to boost revenue.

The opportunity to get ahead of the competition now and guarantee future success is right in front of you. If you don’t take it by the horns and re-evaluate your current revenue model, you risk the competitor getting there first.

Download The No BS Guide to Recurring Revenue Success today to see how top brands like Netflix, Apple, Salesforce, Adobe, and others switched up their revenue models and walked away on top.

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About the Author

Eileen Bernardo
Eileen Bernardo is the Content Marketing Manager at Aria Systems where she manages content creation for multiple projects. She has an M.S. in Public Relations and Corporate Communication from New York University and a B.A. in Communication from the University of California, San Diego.

The Forrester Wave: Subscription Billing Platforms, Q4 2015

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