Recurring revenue models meet customer, business demands

A recent BizReport interview explained businesses in today’s highly digital age need to consider implementing a recurring revenue model if they want to remain competitive with rival companies. By providing subscription services, organizations can build a loyal customer base, allowing them to make sales without necessarily developing new products.

Consumers are often drawn to subscriptions for their variety of benefits, especially when subscription plans are cost-effective in the long run, allowing individuals to save money in an unpredictable economy, Adams said.

Additionally, recurring charges are flexible and predictable. The costs and delivery features of a subscription service are pre-determined, allowing customers to prepare expenses, Adams asserted. Meanwhile, if a consumer doesn’t want to be a part of the service anymore, all he or she has to do is cut ties with the company and the relationship can be terminated.

Although recurring revenue models are sometimes hard to understand, decision-makers may need to leverage them if they want to continue making sales. According to a separate study by Aria Systems, organizations that neglect to implement recurring revenue strategies will fail to keep pace with rival companies in today’s highly cutthroat business world.

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The Forrester Wave: Subscription Billing Platforms, Q4 2015

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