Recurring Revenue & Subscription Billing Blog

4 Reasons Why XaaS Should be on Your Recurring Revenue Radar
By: Sean Kirk

Sean Kirk

What is XaaS? How do you even pronounce it? It’s (Anything) as a Service, let’s pronounce it “zaahss”, and it’s a market that is absolutely on fire. Consumption and subscription services are taking the world by storm, as evidenced by projected XaaS growth of 40% a year through 2020. Customers […]

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INFOGRAPHIC: 5 Recurring Revenue Models
By: Owen Ray

Owen Ray

So you’ve developed a killer product. You have a marketing campaign that has “viral” written all over it. One question remains—how are you going to sell it? If you are interested in retaining customers and building customer lifetime value, you’ll want to carefully consider the monetization model that you use. […]

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The Key to Moving Faster in the Post-Millennium
By: Parker Trewin

Parker Trewin

According to Salesforce veteran employees Matt Evans and Kevin Flowers, the number one question Salesforce gets asked is this: How can I move faster?  Somewhat refreshingly, they didn’t just pull out the technology card but posited that a combination of people, processes, and technologies are required if companies want to […]

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This Week in Monetization – October 7, 2016
By: Owen Ray

Owen Ray

It’s Friday and the Bay Area is still reeling from its Dreamforce OD, so let’s relax take a PowerPoint presentation-free look at what’s happening in the world of monetization this week. This week, Google finds its Waze in San Francisco, you can’t cancel on Jessica Alba, Navint and MGI help […]

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Turning Dreams into Reality: Digital Transformation
By: Parker Trewin

Parker Trewin

In his Dreamforce session “Digital Revolution in the Age of the Customer”, Salesforce EVP of Customer Success Simon Short had me leaning in from the get-go—and, it wasn’t because he eerily sounds like Michael Caine (who’s a fave of mine.) What he said was this: digital transformation is “not about […]

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Dreamforce 2016: Customer Experience is the New Currency
By: Parker Trewin

Parker Trewin

Andy Baer, Salesforce SVP of Comms and Media Industry, encapsulated in one sentence why companies are rushing towards digital transformation: “Customer experience has become the new currency.” For telecoms, it used to be that they could differentiate on network and product experience alone. But that’s so 1999 and we are […]

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Made by Google: Why the Big Bet on Hardware?
By: Owen Ray

Owen Ray

At today’s Made by Google event, the internet giant has made it clear that it’s betting big on hardware. Google’s history in hardware doesn’t paint the prettiest picture, though, as it doesn’t have many mainstream hits on the product timeline. Sure, Chromecast is hailed as one of the best streaming […]

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Announcing the Winners of the 2016 MONY Awards
By: Owen Ray

Owen Ray

We all had a great time at the Monetize 2016 conference. Many customers and partners were telling their stories, and some resonated especially well with us and we feel that these folks needed some recognition for their efforts. So, much like Hollywood has the Oscar and Broadway has the Tony, […]

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This Week in Monetization
By: Owen Ray

Owen Ray

Happy Friday and end of Q3! As you watch the clock slowly click towards the magical 5—or 4, or 3, or whenever you’re going to sneak out of the office—take a peek at what is happening in the world of monetization this week. This week we have Microsoft and Adobe […]

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Dreamforce 2016: 4 Sessions for Communications and DSPs
By: Owen Ray

Owen Ray

The telecom industry is experiencing a great deal of change as voice and data revenue contracts and the focus moves to transformation from communication providers into digital service providers. This transformation is a hot topic at Dreamforce 2016, and if you are a part of one of these initiatives, you […]

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The Forrester Wave: Subscription Billing Platforms, Q4 2015

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