Recurring Revenue & Subscription Billing Blog

7 Customer-Centric Tactics to Build Customer Lifetime Value
By: Parker Trewin

Parker Trewin

As I suggested in my previous post on customer centricity, companies must reorient their thinking from product margins to customer lifetime value to be successful. While customer centricity may not be a new business concept, success in the arena now takes more than producing a product that meets demand. Emilie […]

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The Age of the Customer: A Rebirth of Customer-based Everything
By: Parker Trewin

Parker Trewin

These days it seems like everyone is talking about their customer obsession. From Forrester Research, which has based a business plan and research agenda on “The Age of the Customer” to Jim Blasingame’s book of the same name. Consultants, authors, and marketing pros are embracing customer centricity with bear hug-like […]

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This Week in Monetization – May 11, 2017
By: Owen Ray

Owen Ray

Happy Friday! Between bouts of spring cleaning and summer chilling, see how Hasbro is trying to get people to subscribe to game night, why an automotive parts supplier is getting into tech, and what it looks like when subscriptions run wild. Could you possibly be this board? Everyone loves board […]

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Four Technologies Enabling Better Connected Cars
By: Owen Ray

Owen Ray

The top technology for cars today isn’t for upping horsepower or dropping zero-to-sixty times. Though cars like the fast and futuristic Ford GT or the brutal 840 horsepower, 9-second quarter mile Dodge Challenger SRT Demon may say otherwise. Before I slide off track with the hot rods, let’s talk about […]

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5G Could Drive $2.4 Trillion in Connected Car Output
By: Owen Ray

Owen Ray

Consistent, fast, and seamless communications are key to enabling autonomous vehicles. Connected cars must talk to everything around them, from other cars to road infrastructure to the gadgets riders have brought in the cars with them. 5G will be critical to allowing vehicle-to-everything (V2X) communications and may become integral to […]

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How the Right Billing System Benefits Every Business Unit
By: Bob Harden

Bob Harden

It was about fifteen years ago that I wrote my first business case for deploying a new billing system. It spelled out the business benefits for our IT and Billing Operations teams in vivid detail. But what I didn’t know at the time was how much I’d missed – how […]

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This Week in Monetization – Cinco De Mayo Edition
By: Owen Ray

Owen Ray

Happy Friday! Before begin reminding yourself why you don’t drink tequila 364 days of the year, see why Cisco is chugging cloud companies, sip on what’s mixing up mobility, and see if Hulu can shake up the cable biz. Cisco acquires the cloud Last week Cisco plopped down $610 million […]

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Insuring the IoT: Who’s Liable in a Connected World?
By: Owen Ray

Owen Ray

Connected devices are supposed to make our lives easier. Autonomous vehicles will effortlessly drive us around. In the home, connected Things from the sprinklers to the security system will automate mundane tasks. In the workplace, industrial IoT technology will make us more productive and free to focus on innovation. But […]

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Platforms-as-a-Service to Enable the IoT
By: Brendan O'Brien

Brendan O'Brien

No matter what enterprise industry you’re in, it’s likely that somewhere between the water cooler and the boardroom you’ve caught wind an IoT initiative that’s underway. Your organization might be in the highly visible minority that’s actually made material progress toward an IoT strategy, but for most companies, a fully […]

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This Week in Monetization – April 28, 2017
By: Owen Ray

Owen Ray

It’s the kind of Friday that almost deserves some sort of happy dance. Almost. But before you start shaking it for the start of the weekend, see what’s shaking in monetization. First, we’ll sneak a sip of sweet berry wine recurring revenue, take mandated connected car features for a spin, […]

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The Forrester Wave: Subscription Billing Platforms, Q4 2015

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