After garnering plenty of attention on YouTube for offering beauty and fashion advice, Michelle Phan decided to launch a subscription service that answers the question on every woman’s mind: “Which products are right for me?”
Phan’s subscription commerce company myglam provides full-sized and deluxe samples of high-quality beauty products to subscribers at an affordable price. By conducting a personality quiz during the subscription process, myglam is able to deliver customized makeup and other commodities that work well with individuals’ habits.
For a recurring payment of $10 a month, subscribers will receive a glamorous handbag stuffed with four to five top beauty products handpicked by professionals. Subscribers can watch videos of their favorite stylists using each item, inspiring new and creative looks. Customers can even upload their own videos to show other subscribers how to use specific products.
As subscription services become increasingly common, more companies will emerge within the beauty product market. By leveraging an innovative subscription management platform, myglam and similar businesses can monitor customer usage more effectively, allowing them to make changes to gain a competitive advantage over rival firms.