The Internet of Things is not a buzzword for techies. It’s every bit the mega trend many experts have deemed it to be, and there’s no better time than now to talk about its current and future impact on the market. Reports forecast that it will be bigger than cellphones, tablets, and laptops – combined.
Brendan O’Brien, Aria’s co-founder and sought-after expert on the Monetization of the Internet of Things, joins The Peggy Smedley Show to share his insights on how businesses can turn IoT into recurring monetization opportunities.
It all starts and ends with the data that is collected; the value from IoT will not be driven from the IoT hardware, per se. Success will come from the services IoT unlocks, which naturally complement recurring revenue business models. Enterprises that understand how to tap into the derived data will empower their customers, strengthen brand loyalty, and add to their offers along the way.
Listen to the segment to learn how to:
- Use the commoditization of hardware and ubiquity of connectivity to take advantage of IoT opportunities.
- Monetize the IoT with recurring revenue services.
- Take big data and unlock a macro view of the business, market, and consumer base.
- Understand usage patterns to make unactionable data actionable.
Monetizing the IoT is about the services that are leveraged via these IoT devices. The question no longer is whether IoT is coming; the question now is “Are you ready to take advantage?”
Note: Listen to Brendan live on The Peggy Smedley Show tomorrow, July 21, at 12:15PM CT as he continues the conversation on big data and IoT.