Day One of Monetize was a success! Customers, sponsors, prospects, and partners joined Aria executives and employees for a day full of learning at the historic Ritz Carlton in downtown San Francisco.
Considering the range of topics covered, the event could have been named “Cloud, Agile, Billing, Recurring Revenue Conference 2015.” But we wanted something bigger and broader, something that encompassed all of the above and more. Instead, we landed on Monetize.
By definition, monetization is the process of converting or establishing something into legal tender, a form of currency, or something with transferable value. Aria’s vision, mission, and product platform all have one end goal in mind – transforming your business into sustainable growth for recurring revenue.
Day One Highlights
Day One topics focused on how to move beyond basic billing and into monetization. Learning sessions throughout the day sought to educate attendees about the benefits of switching from the traditional one-and-done sales transactions to the long-term, recurring revenue relationships.
Billing is an important piece of the recurring revenue process. Yet, monetization opportunities continue long after the initial transaction has been completed. Recurring revenue programs encompass: transactions, renewals, discounts, order fulfillment, dunning, etc.
Lessons from Day 1: 7 Tips to Maximize Recurring Revenue
Day Two Preview
Tomorrow, we’ll feature industry visionaries, leaders, and specific domain experts. These sessions will showcase how enterprises can transform their businesses with models that convert (and retain) customers by adding lifetime value.
We’ll hear from global brands like Accenture, Sungard Availability Services, Constant Contact, and others.
In short, we look to transform how attendees look at their roles: ultimately seeing how they’ve become drivers of greater customer lifetime value and top-line revenue.
Looking forward to seeing you on Day Two!
A full session at Day One