Monetization – As interesting as it sounds?

MonetizationMonetization. Monetize. Great sounding words. Is it just pricing or something more?

Merriam-Webster defines monetize as “to coin into legal tender,” or “to purchase debt and thereby free for other uses moneys that would have been devoted to debt service,” or “to utilize (something of value) as a source of profit.”

Wikipedia defines monetization as “the process of converting or establishing something into legal tender.”

All these definitions indicate that monetization is more than pricing, although pricing is definitely involved. Monetization is a process that includes defining an offering, establishing a price, and having customers pay money for the offering. I like it.

So what would a monetization model look like? One-time sales? Subscriptions? Usage? All of these? What do you think?


About the Author

Brian James
Brian helps customers understand the power of recurring revenue and how it can effectively drive innovation, efficiency, and greater revenue growth. Brian has helped companies use technology to drive innovation and efficiency for over 20 years at both large and small companies including Accenture, Oracle, Mercury, Kintana, Engage, and others.

The Forrester Wave: Subscription Billing Platforms, Q4 2015

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