Microsoft unveils new subscription services to sync multiple devices

At the recent Electronic Entertainment Expo, Microsoft unveiled a new subscription service that will allow customers to connect Xbox-compatible phones, PCs and tablets with Xbox 360 consoles. The Xbox SmartGlass comes two years after the launch of Kinect, indicating Microsoft is still en route to give consumers complete collaboration between platforms.

“Xbox is on a mission to make the entertainment that you love even more amazing,” Microsoft interactive entertainment business president Don Mattrick said. “With Xbox SmartGlass, we are lighting up entertainment across your phone, tablet, PC and TV in a completely new way.”

SmartGlass will allow subscribers to start movies or games on one platform and finish them on another.

When Windows 8 launches, Xbox will also give customers the opportunity to subscribe to video, music and game applications that will sync devices running on the operating system with Xbox 360 consoles.

The introduction of these products suggests that more media companies are finding it beneficial to deploy subscription-based services capable of driving recurring revenue. As competition in the video game and media industries heats up, having loyal subscribers will likely give organizations a competitive advantage over rival firms.

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The Forrester Wave: Subscription Billing Platforms, Q4 2015

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