In an attempt to generate recurring revenue, media companies partnered with mobile providers are beginning to combine multiple billing processes into a consumer's monthly phone statement. This allows individuals to make purchases more easily without receiving multiple statements, according to a CNET report by Greg Sandoval.
"Media companies see the phone bill as the promised land," Sandoval said.
If consumers choose to use phone bills as a way to consolidate subscription charges, they will be able to handle fewer invoices and, as a result, be more satisfied with the overall service.
Most recently, Google, in partnership with T-Mobile got on board with this trend for its Google Play media storefront. As a result, Google Play users can purchase applications, games, music and an array of other resources and have the charges allocated to their mobile subscription billing statement, Sandoval noted.
According to a separate report by Tom's Guide, Google noted that a variety of media services will be making the transition to these new subscription billing processes, making life easier for the consumer and helping companies easily generate revenue.