When you think of customer usage data, you might think of billing. Invoices. Charges. Boring. And that it doesn’t matter to you, right? That may have been the case when the world was more analog, and usage data was just for utilities and long-distance calling. Today, customer usage data goes way beyond billing and it is useful to pretty much everyone from the users themselves to IT.
Think usage data doesn’t matter to you? Check out this infographic and see how analyzing usage data helps everyone in every department do more to monetize just about anything digital.
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