On a backpack trip around the world, Love With Food founder and CEO Aihui Ong decided to launch a company that would help hungry people get high-quality food more easily while allowing others to experiment and expand their palette, according to a recent Forbes report.
“I found out how traditional [the food] industry is,” Ong said, according to Forbes. “There are so many middlemen. It’s hard to break in. I thought I’d do something about it.”
Six months ago, Ong launched a subscription service that delivers a unique set of food products to subscribers each month. An annual plan costs approximately $10 a month, but individuals can also choose a pay-as-you-go monthly program or three- and six-month arrangements.
Ong and her team regularly find new foods and send out boxes to subscribers who are looking to get high-quality food for a low price or simply become more knowledgeable about different types of gourmet food. Additionally, Love With Food offers subscribers the ability to rack up points, eventually letting customers receive products for free.
For subscription services like Love With Food, decision-makers should leverage a subscription billing and management platform that helps better manage relationships and plans associated with varying clients.