Learning About the Impact of Recurring Revenue

Learning About the Impact of Recurring RevenueFor what seems like for ages, we’ve been beating the drum about the important changes that recurring revenue will bring to the businesses. Yet, many details of these changes are still being uncovered.

To that end, we’ve commissioned Ventana Research to conduct a comprehensive study on the impact of recurring revenue, and how businesses are selling, invoicing and receiving payment for their products and services under this new business model. This benchmark study will closely examine the various approaches to recurring revenue and the potential of these approaches to affect the customer experience and relationship.

Ventana will interview businesses that have adopted recurring revenue models, and drill down in detail from the customer as well as from the business operations’ point of view. This should prove an effort that will serve as a valuable reference and touch point for years to come.

Consumer preferences from pay-to-own to pay-to-use have opened the door to massive experimentation with pricing and packaging across many industries. Subscriptions are just the tip of the iceberg. Businesses continue to pioneer and push the envelope in increasingly complex and potentially lucrative ways.

The Ventana study will tell us how companies are handling these complexities, and offer a roadmap for others to follow. We’re all anxious to learn what works and what doesn’t, and how we call all apply those lessons.

If you’re interested in participating in this first-of-its-kind benchmark research, you can do so here.

Jon Gettinger, Sr. Vice President, Marketing, Aria Systems


About the Author

Jon Gettinger
Jon, Senior Vice President of Marketing at Aria, has over twenty years experience working in the software industry with more than a decade in executive roles. He has been involved with the SaaS business since the very beginning when in 1998 he founded a company that delivered SaaS testing solutions for web businesses. Most recently, he was the head of marketing at Fortify Software prior to their acquisition by Hewlett Packard. He believes in the transformative power of IT, the genius of molecular gastronomists, and in the mysterious force that is the Rule of Three.

The Forrester Wave: Subscription Billing Platforms, Q4 2015

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