Introducing the New Aria! Learn the Meaning Behind the Brand

Today we are proud to unveil our new brand. The brand visually reinforces our position as the number #1 cloud billing provider. It sets a standard for our future, as the company that enterprises rely on to monetize and grow recurring revenues.


The brand elements are modern, clean, and easy to read. The colors are strong. The black logotype is solid, stable, and distinguished. The sky blue “revenue circle” represents flow and opportunity. The revenue circle also integrates with the final “A” to form the “growth button”, designed to reflect the recurring nature of our business, which revolves around the “I” of the customer – the lifeblood to both Aria and our clients. The three combined elements of the “Growth Button” connote how Aria “powers up” recurring revenue to fuel long-term growth.

Tomorrow, we’ll unveil our new brand at Dreamforce, the world’s premiere cloud event. You can check out our new brand in person and see what else we’ve been up to in two ways: 1) visit booth N1223 to talk about your current billing initiatives while entering to win a cool prize (Roku, Jambox, etc.); or 2) check out our session on big data, revenue analytics, and recurring revenue on September 15 at 2PM in the North Hall.

In the future, you’ll see the new brand roll out on all our materials. As Aria continues to expand our product, services, and support the new brand will be a constant emblem that signifies our commitment to our clients and to their continued growth.

It promises to be an exciting time for us all.