Here at Aria Systems, we live and breathe all things related to monetization via customer care and relationships. We live in a world where recurring revenue management is becoming a dominant theme. Lately there’s been a natural gravitation to the Internet of Things/Internet of Everything, and the synchronicity between the business models the IoT produces and how Aria is serendipitously designed to support all of it. Simply put, we want people to think a lot about the new age the IoT heralds. To that end, this post is the first in a series intended to explore the monetization of IoT in some depth; in other words, the Monetization of Things.
We thought it wise to begin by discussing something that, while arguably quite basic, is such fertile ground for idea generation that it almost can’t be discussed enough: Why is the Internet of Things important?
In general, the IoT promotes a heightened level of awareness about our world, and a platform from which to monitor the reactions to the changing conditions that said awareness exposes us to. And, like the advent of the Internet itself, the IoT enables myriad applications ranging from the micro to the macro, and from the trivial to the critical. Since we’re focusing here on why the IoT is important, let’s turn our attention to the “macro” and the “critical” first, and look at some provocative ideas that are already in development across the globe.
The ability to predict, with fine-grained accuracy, the onset of conditions that promote forest fires before they get out of control or even begin, allow containment teams to respond more quickly and first responders to rapidly manage targeted evacuations. This same concept applies equally to the smarter detection of and reaction to mudslides, avalanches, earthquakes and other natural disasters.
Cities and counties automating traffic management that effectively notices and governs the flow of traffic based on ever-changing conditions; parking applications that intelligently guide cars to open spots, eliminating wasted time and energy and dramatically cutting back on emissions; automating utility consumption, generation and distribution on a grand scale, all with an eye to the mitigation of waste that far exceeds the capabilities of existing systems.
Wearable devices that detect a host of health problems, potentially before they even occur, and immediately administer life-saving drugs or deploy emergency responders with detailed information placed instantly in their hands or alert family members as-needed.
The ideas above barely skim the surface of the deep sea of possibilities afforded by the coming IoT age, and they all share a common (and not accidental) adjective here: “smarter”. If “smart” is defined by the confluence of access to information and the ability to utilize that information in meaningful and appropriate ways, then the promise of the Internet of Things is, simply, a much “smarter” planet that keeps us safer, balances the personal good with the greater good, and improves humankind’s chances at providing a more sustainable legacy for future generations.
– Brendan O’Brien
Brendan O’Brien has been in the subscription services business for over 20 years, and is recognized as a pioneer and thought-leader. It’s fair to say that he introduced the world to cloud billing, and innovated database-driven, enterprise-grade web applications for companies ranging from Medical Manager, to Wright Express, and LaserLink. All this before the concept of “cloud” was even on the horizon. Brendan is trained as a professional stage actor and classical tenor.