HomeMint helps revamp homes with style

Styling a home doesn’t need to be difficult. By subscribing to home collection service HomeMint, people can find the right designs that cater to their unique personalities and styles.

HomeMint was curated and developed by Justin Timberlake and celebrity stylist and interior designer Estee Stanley. The subscription service helps homeowners find high-quality design products from around the world to match virtually any style and architecture with eye-opening statement pieces or subtle accents.

“A home should also be an expression of who you are and the style of who you are and that’s not different from fashion,” Timberlake said. “A home is always changing like we’re always changing as people. The most simple changes can completely shift the whole room.”

HomeMint subscribers receive monthly personalized recommendations from Timberlake and Stanley’s private collection, their handpicked items discovered around the world, limited-edition art and their archive of products from collaborations with renowned designers. Subscribers will be asked to take a personalized style quiz so HomeMint can get a feel for who they are. These questions include what rooms homeowners want to refurbish and what stores are at the top of a list for do-it-yourself projects.

Subscribers also experience a number of benefits from simple visits to the website, including special invitations to HomeMint events, a first look at new arrivals to the store and access to “how to” videos for easy home makeovers.

Similar fashion and design subscription services are becoming more popular as the economic crisis continues to hamper spending habits. By utilizing an advanced subscription management platform, companies trying to remain competitive in the increasingly cutthroat subscription commerce industry may be able to gain an edge over rival businesses.