Enabling Recurring Revenue through Partnerships

At Aria, we believe that commerce model innovation must not be hindered by the limitations of underlying technologies. That is why we created a solution that lets customers leverage their IT investments to deliver breakthrough recurring-revenue offerings.  By leveraging what is already in place, Aria customers can get to market faster with their products and services.

But to make this happen for our customers, technology partnerships become vitally important.

Take for example the experience of buying an electronic device, whether at a big box retailer or online.  When you buy an electronic device it is now a common practice to be asked if you’d like to sign up for an extended warranty, a service plan, or even a subscription back up service for some amount per month or year.

This is great for the vendor. They are making more money from the transaction then they would have otherwise. But from an IT systems perspective, things are not so simple. When you buy a physical item, the vendor must execute that singular transaction; when you buy a recurring service, the vendor is starting an ongoing relationship with the customer which then must be effectively managed.

Managing this ongoing relationship has more implications than we can go into here but there is one thing for certain:  businesses that embrace recurring revenue models with the intent to improve customer relationships gain a significant competitive advantage. This is because maximizing the relationship potential versus simply managing the recurring transactions skyrockets the Lifetime Value (LTV), an important measure of the growth possibilities for any business.

One of Aria’s marquee partners, Elastic Path, had the foresight to see the potential in better management of customer relationships as part of the commerce cycle.  I invite you to visit Elastic Path’s blog, GetElastic, to learn more about this visionary company and the exciting innovations that we are jointly bringing to market to address the challenges of recurring revenue in digital commerce.

Mike Gerardi, VP Channel Sales and Business Development, Aria Systems

The Aria Cloud Subscription Billing Platform was chosen by brand name companies such as AAA NCNU, Experian, Pitney Bowes, Red Hat, Ingersoll Rand, EMC, VMware, and HootSuite to grow or evolve their recurring revenue.

Just learning about subscription billing? Download the new Subscription Billing for Dummies book and learn more. Are you concerned about buying the right subscription commerce solution for your company? Consider downloading the Six Key Buying Considerations e-Paper and make an educated decision on the future of your recurring revenue offering. 

About the Author

Mike Gerardi
Mike, a seasoned veteran of rapid growth financial systems software and consulting firms, has been in critical revenue creating roles for the past seventeen years, building world-class sales and business development organizations for companies including Cartesis (acquired by Business Objects) and OutlookSoft (acquired by SAP). When not wrangling big partnerships, he enjoys golfing (poorly) and chasing after his 3 adorable children.

The Forrester Wave: Subscription Billing Platforms, Q4 2015

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