Wittlebee, for example, helps parents eliminate the need to visit brick-and-mortar retail stores to buy new clothes for their growing children. Instead, moms and dads can subscribe to the service for less than $40 a month and speak with fashion experts to develop a customized style profile for their kid.Unless the subscription is paused or cancelled, every month Wittlebee will send subscribers a box of new clothing with apparel that costs around $100 in traditional retail stores. The subscription commerce company also allows each household to have two accounts for parents who have more than one child.
Pickybunny is another subscription commerce company focused on children’s clothes but, unlike Wittlebee, provides parents with gently used baby outfits. Pickybunny subscribers can choose from several subscription offerings, with costs ranging from $14.99 to $69.99 a month. The four models – budget, basic, bundle and boutique bunny – are priced differently based on the brands of clothing. The budget model, for example, includes clothes from companies like Gerber, while the boutique bunny includes the likes of Ralph Lauren and others.
The growing presence of subscription commerce companies suggests a major shift in the retail industry, as individuals often feel more compelled to automatically receive new products without visiting a physical store.
By leveraging a subscription billing and management platform, companies with online, subscription based business models can manage customer accounts more conveniently and efficiently. As a result, satisfaction rates will likely rise and drive revenue growth.