Beauty Army provides subscribers with choices

While there are subscription services that cater to the unique demands of pet lovers, sporting enthusiasts and other individuals, beauty-related programs are among the most popular. In many cases, a company will provide subscribers with a monthly box of curated goods, allegedly handpicked by experts in the field. Although these have their perks, customers will inevitably receive items they are not necessarily interested in.

Since each person has different desires and interests, why should companies force unrelated products on their customers? A subscription startup called Beauty Army aims to change this dilemma by providing subscribers with something new: choice.

Beauty Army is unique in the sense that individuals can subscribe for a small fee of $12 a month and receive a box of six beauty product samples each month. Unlike other subscription services, however, Beauty Army subscribers have the option to select the items they want to receive after filling out a personal beauty profile.

Still, not everyone is bold enough to dive deep into cosmetics without knowing too much. Therefore, Beauty Army also allows subscribers to have a group of beauty professionals handpick six samples that complement a customer’s desires based on his or her profile.

If subscribers are happy with the products, Beauty Army also has a full-scale ecommerce platform that enables customers to buy full-sized versions of items they sampled through their subscription plan.

Giving customers a choice plays a significant role in becoming a successful company. As subscription commerce continues to take off, companies like Beauty Army need to leverage innovative subscription billing and management solutions so decision-makers can monitor customer behavior and make real-time changes to keep clients satisfied.

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The Forrester Wave: Subscription Billing Platforms, Q4 2015

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