Beats Electronics president and COO Luke Wood claims his company was created as a response to the deteriorating music community and poor quality associated with the current music experience. Since the company’s existence was founded on quality, Beats recently announced its continued effort to drive the industry forward through its acquisition of music subscription service MOG.
“The addition of MOG’s music service to the Beats portfolio will provide a truly end-to-end music experience,” MOG founder and CEO David Hyman said in a recent interview with USA Today.
MOG was established in 2005 and offers more than 16 million songs to subscribers on mobile devices, smart TVs and other web-connected platforms.
“They understand that the consumer wants ubiquity,” Wood told USA Today. “They have an extremely talented management team and engineering staff. So it’s really about the product, the service and the talent at the service we are buying.”
By leveraging a subscription management and billing platform, companies like Beats Electronics can more easily manage subscriber relationships while creating unique offerings that boost the customer experience – giving them a competitive advantage over rival firms.