BarkBox delivers goodies to man’s best friends

Pets are an incredibly important part of many people’s lives in the United States, with dogs as a typical favorite – after all, the title “Man’s Best Friend” isn’t simply given, but has to be earned. Pet owners looking for a convenient way to spoil their furry friends on a regular basis should subscribe to BarkBox, DailyCandy reports. The monthly subscription service not only provides a great source of recurring revenue for the parent company, but makes many dogs wag their tails furiously in glee and anticipation.

Users who sign up for the service will receive a box in the mail each month featuring four or more carefully selected products and treats for a dog. At the signup process, users start by deciding how big their bark is, with the options for selecting “small and cute” (dogs weighing between zero and twenty pounds), “just right” (20-50 pounds) and “big and bold” (weighing more than 50 pounds). There are also options for different pricing plans. The monthly service costs $29 for a box each month. Subsequently, users can also opt to sign up for three months at a time, for $22 a month, or 6 months at a time, for $17.50 each month, according to the company’s website.

The products that come within each box should be a surprise to consumers every month. Some common items include toys, natural shampoos, bones, treats, hygiene products and even innovative new gadgets and technologies, according to DailyCandy. Instead of sticking to cookie cutter treats and toys, however, the company makes a concerted effort toward delivering desirable items. Boxes in recent months have included dog chews made from an ancient Himalayan recipe, paw moisturizers and minty organic treats, the news source reports.

The company has been in the news recently, noted for its tremendous success and following among the pet ownership community. According to Business Insider, BarkBox recently raised $1.7 million in a round of financing. The increased funds will be used primarily on growing the team, as well as increasing its marketing presence and undertaking various new initiatives. Some marketing partnerships that the company has explored include deals through Groupon and LivingSocial, as well as collaborations with major pet companies. Additionally, there have been plans announced to release mobile applications in the upcoming months to help subscribers order boxes, change their pricing plans or keep track of mailing shipments.

“We started BarkBox because we’re all obsessed with our dogs,” BarkBox CEO and cofounder Matt Meeker told the news source. “I would stop at the local pet store a couple times a week, spend $25 per trip, and always asked the teenager working there what was good. It was clear he didn’t know, so we knew there had to be a better way.”

Another aspect of the company that is sure to endear it to the hearts of consumers is the fact that BarkBox donates 10 percent of all proceeds to local shelters and rescues, according to the official company website. The Humane Society of the United States (HSUS) estimates that animal shelters around the country care for approximately 6-8 million dogs each year, with 3.4 million of them being euthanized. Avoiding that fate by providing more room, food or adoption services for these animals is a major goal for the HSUS, which relies on donations. Subscribers to BarkBox can take pride in the fact that not only are they treating their own pet, but they could be making a significant difference in the lives of other animals.

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The Forrester Wave: Subscription Billing Platforms, Q4 2015

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