Recurring Revenue & Subscription Billing Blog

Boosting Customer Retention – The Metric More Valuable than Customer Acquisition
By: S.A. Morrison

S.A. Morrison Guest Author

Remember Andrew Mason, the giddy and self-deprecating GroupOn CEO who introduced daily deals into our lexicon? It’s been almost two years since he was fired, but the lessons of his ouster are, if anything, more relevant today to those who’ve bet their future on recurring revenue. The broad brush strokes […]

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The Vital Role of Customer Experience and Lifetime Value
By: S.A. Morrison

S.A. Morrison Guest Author

My bright blue bathing suit had turned pale pink from all the chemicals in the pool and I knew it was only a matter of time before the chlorine ate through the nylon fabric. Once, when I waited too long to replace an old suit, the front of my trunks […]

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The Forrester Wave: Subscription Billing Platforms, Q4 2015

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