Recurring Revenue & Subscription Billing Blog

Transportation of Things is Destination as a Service
By: Parker Trewin

Parker Trewin

It’s the holidays again, and along with the turkey and stuffing, there’s the annual hustle and bustle of getting things from point A to point B. Above and beyond getting said turkey from fork to mouth. This past weekend, AAA estimated that a total of 48.7 million Americans took to […]

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Five Ways to Improve Your Customers’ Experience
By: Parker Trewin

Parker Trewin

Note: This article first appeared in Total Retail Report. This is an actual story: I call an online service provider and I get auto prompts requesting more information “to serve me better”. I punch in my phone number, my social security number and my account number. I follow more prompts […]

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The Key to Moving Faster in the Post-Millennium
By: Parker Trewin

Parker Trewin

According to Salesforce veteran employees Matt Evans and Kevin Flowers, the number one question Salesforce gets asked is this: How can I move faster?  Somewhat refreshingly, they didn’t just pull out the technology card but posited that a combination of people, processes, and technologies are required if companies want to […]

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Turning Dreams into Reality: Digital Transformation
By: Parker Trewin

Parker Trewin

In his Dreamforce session “Digital Revolution in the Age of the Customer”, Salesforce EVP of Customer Success Simon Short had me leaning in from the get-go—and, it wasn’t because he eerily sounds like Michael Caine (who’s a fave of mine.) What he said was this: digital transformation is “not about […]

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Dreamforce 2016: Customer Experience is the New Currency
By: Parker Trewin

Parker Trewin

Andy Baer, Salesforce SVP of Comms and Media Industry, encapsulated in one sentence why companies are rushing towards digital transformation: “Customer experience has become the new currency.” For telecoms, it used to be that they could differentiate on network and product experience alone. But that’s so 1999 and we are […]

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4 Things CSPs Can Learn from my Personal Tech Upgrade
By: Parker Trewin

Parker Trewin

Over the past few months I’ve embarked on a major personal technology upgrade. With each purchase, I’m reminded just how much has changed since I got my first phone, PC, and Walkman. Personal technology has completely transformed since I got my prized Motorola flip phone. It was the late 90’s […]

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Defining the Membership Economy – 7 Questions with Robbie Kellman-Baxter
By: Parker Trewin

Parker Trewin

Robbie Kellman-Baxter is a best-selling author, sought-after speaker, and industry expert on the Membership Economy, a rapidly accelerating business sector built upon establishing ongoing, formal relationships over time. Her company, Peninsula Strategies, helps teams grow new businesses and reposition existing businesses in light of these changing market conditions. Not surprisingly, […]

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Why Enterprises Choose to Grow with Recurring Revenue Models
By: Parker Trewin

Parker Trewin

In order to stay competitive, businesses are looking for new ways to satisfy their increasingly fickle customers. On demand information, streaming video, no cost and instant delivery are just a few examples. As such, companies are also looking for new ways to package and sell products and services. Today, nearly […]

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Dreamforce: Where the Customer is Everything
By: Parker Trewin

Parker Trewin

The customer isn’t king… the customer is everything. At least he/she is according to George Colony, CEO of Forrester Research. At last week’s Dreamforce, the CEO of the independent research firm proclaimed the dawning of the Customer Age, a twenty-year period where the customers (not businesses) will wield increasingly more […]

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Connecting with Things at Dreamforce
By: Parker Trewin

Parker Trewin

If you attended this week’s Dreamforce you’d be justified if you thought that everything was already connected to everything. There were 137 sessions that had the word “connected” in either their abstract or their title. Ironically, the only thing that didn’t seem connected was the Internet, which left me at […]

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The Forrester Wave: Subscription Billing Platforms, Q4 2015

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