2014 was a big year for Aria. Most notably, the company announced a record-setting year with revenue best across the board. While this is indicative of Aria’s success as a company, the findings are even more indicative of the space Aria occupies – recurring revenue, now estimated to be a $300 billion market across all industries and companies, is on the fast track with no signs of slowing down.
So now that we know the space is hot, let’s look back to the top read blog posts* of 2014 and identify the key takeaways to bring into the new year.
Did you know that 80% of a company’s future profits come from 20% of its existing customers? New customers are great, but it’s the retention and satisfaction of current customers that bring in the recurring revenue to fuel your business. This post provides an infographic on how to cultivate and maximize customer lifetime value (CLV), the metric that more and more enterprises are paying close attention to. Recurring revenue models allow businesses to maximize their CLV through a number of customer interaction points that provide an opportunity to win or lose revenue and loyalty.
The ‘Internet of Things’ is no longer a phrase or concept saved for high-level conversations between technology executives. A Google search on the topic returns nearly a billion results of content and information around the power and potential of IoT, for businesses and consumers alike. This blog provides some of the top quotes on this hot subject as viewed by today’s industry leaders and experts. Deemed “a marketer’s dream come true” by Jon Gettinger, SVP of Marketing at Aria Systems, the IoT is so powerful because “it will generate an enormous, truly unprecedented amount of precise information about buyers and their needs.” Check out what other experts have to say about it.
Consider how the Internet of Things affects our personal lives today – from the smart bands we wear on our wrists to the button we push on our phones to turn off the lights in the house when we forget flip the switch on the way out. The IoT has come a long way in the past decade, but what’s even more interesting is imagining the IoT in 2025. This post provides an infographic that shows how our homes have and will change during the IoT over two decades. From the smart refrigerators of 2005 to the smart walls of 2025, the IoT continues to bring us closer to the smart home. The potential and opportunity in the IoT market is limitless.
When an industry is so heavily dominated by a small number of manufacturers, competing companies need to find creative ways to break through and grab some market space. That’s exactly what Dollar Shave Club and Harry’s did when they emerged with subscription services for shaving products at a fraction of the cost of giants like Gillette and Schick. As a result of the success, Gillette soon followed suit with its own monthly services. Parker Trewin, Aria’s senior director of content communication, put the brands to a test as part of his Movember venture and compared the experiences between Dollar Shave Club, Harry’s, and Gillette to determine which brand had the most bang for its buck. Find out why Dollar Shave Club emerged on top.
Companies that generate recurring revenues are favored over brands that rely on one-time sales. When you look at the numbers, it’s easy to see why. If your business has a $10 million run rate and 90% of it is in recurring revenue, you can count on $9 million in repeat revenue at the start of the year versus a nonrecurring revenue model which starts the year at $0. There are three primary models of recurring revenue: subscription, usage, and subscription plus usage. Check out this post to learn the attributes of each model and better understand the advantages of each, for both sellers and buyers.
What top posts will emerge in 2015? No doubt we will continue to share information about the advantages of recurring revenue, the vitality of customer lifetime value for business, and the power of the Internet of Things so these topics are bound to be included in the list when we take another look back in 12 months time.
Until then make sure you check back in often. Cheers to a prosperous 2015!
*Top read Aria blog posts as determined by Google Analytics